Overview

A handbook for professionals implementing or upgrading chatbots In AI Chatbots For Dummies, chatbot expert Kelly Mirabella and veteran tech educator Eric Butow deliver a from-scratch guide to deploying AI-powered chatbots that keep your business' customers happy. The book offers step-by-step instructions to building your bot and putting it into use — even if you don't know how to code. You'll learn how to reduce your workload, improve your company's efficiency, increase customer satisfaction, and accomplish a ton of other useful business goals, like creating automated marketing campaigns and new sales strategies. The authors walk you through exactly how you can use chatbots in a variety of use cases, from generating leads and sales to gathering audience and customer data and growing an audience. You'll also learn how to: Automate customer service and support, ensuring your customers remain loyal and satisfied Measure the success of your chatbots and expand their capabilities over time Connect your chatbots to other systems and tools, including email, CRMs, calendars, and more AI Chatbots For Dummies is the perfect how-to guide for business owners, entrepreneurs, and other business leaders interested in using chatbots to upgrade their company's abilities, improve its efficiency, and grow its bottom line.

Full Product Details

Author:   Kelly Noble Mirabella ,  Eric Butow
Publisher:   John Wiley & Sons Inc
Imprint:   For Dummies
Dimensions:   Width: 18.50cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.431kg
ISBN:  

9781394378555

ISBN 10:   1394378556
Pages:   320
Publication Date:   21 January 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Introduction 1 Part 1: Getting to Know Chatbots and AI 5 Chapter 1: Understanding the Chatbot Revolution 7 Chapter 2: Breaking Down the Tech Without the Geek-Speak 17 Chapter 3: Exploring What Chatbots Can Actually Do 27 Part 2: Choosing and Using the Right Chatbot Tools 45 Chapter 4: Comparing Chatbot Platforms 47 Chapter 5: Planning Your First Chatbot 67 Chapter 6: Building a Bot from Scratch (Without Needing to Code) 85 Chapter 7: Connecting Chatbots to the Tools You Already Use 109 Part 3: Chatbots in Action 133 Chapter 8: Automating Customer Service and Support 135 Chapter 9: Using Chatbots for Lead Generation and Sales 151 Chapter 10: Creating AI-Powered Marketing Campaigns 169 Chapter 11: Using Chatbots to Create and Distribute Content 181 Chapter 12: Understanding and Growing Your Audience 199 Chapter 13: Measuring Success and Optimizing Your Chatbots 209 Part 4: Moving Forward with Confidence 221 Chapter 14: Staying Ahead of Chatbot Trends 223 Chapter 15: Ethics, Privacy, and Platform Rules You Must Know 235 Chapter 16: Creating a Long-Term Chatbot Strategy 255 Part 5: The Part of Tens 267 Chapter 17: Ten Common Chatbot Mistakes (and How to Avoid Them) 269 Chapter 18: Ten Tools to Supercharge Your Chatbot Strategy 275 Index 289

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Author Information

Kelly Noble Mirabella is a chatbot expert specializing in AI-powered customer engagement solutions. Eric Butow is a 54x business and technology author who has co-authored multiple For Dummies titles including Instagram For Business For Dummies and Digital Etiquette For Dummies.

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