|
Overview
Full Product Details
Author: Yang Cheng (North Carolina State University, NC) , Dejan Verčič (University of Ljubljana, Slovenia)
Publisher: John Wiley & Sons Inc
Imprint: John Wiley & Sons Inc
Dimensions:
Width: 15.00cm
, Height: 2.30cm
, Length: 22.60cm
Weight: 0.499kg
ISBN: 9781394275403
ISBN 10: 1394275404
Pages: 352
Publication Date: 27 October 2025
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available To Order 
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Table of Contents
Notes on Editors List of Contributors Foreword Preface Acknowledgement Introduction AIandPR-MarkoGrobelnik-COLOR 30Dec2024 Introduction-Final Chapter 1: Staying Human in a Smart Machine World Anne Gregory, Swati Virmani Chapter 2: AI and Privacy: Privacy Concerns in the Public Sphere Tugce Ertem-Eray, Eyun-Jung Ki Chapter 3: AI, Activism, and Strategic Communication: Grappling with Evolving Power Dynamics Dean Kruckeberg, Marina Vujnovic, Chris Galloway, Lukasz Swiatek Chapter 4: Anxiety and Education: How Not to Become Obsolete Cheng Chen, Qian Xu Chapter 5: AI Strategies and Tools for Public Relations Practitioners Stephen Waddington Chapter 6: Linking AI With Internal Communication: A Systematic Review Yi Luo, Dongdong Yang, Hua Jiang Chapter 7: Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession Jukka Niittymaa, Joel Mero, Vilma Luoma-aho Chapter 8: Collaborating with AI: The Next Frontier of Crisis Communication Elise Karinshak, Wenqing Zhao, Philippe Borremans, Yan Jin Chapter 9: Human-Robot Communication and Organizational Public Relationships Jeyoung Oh, Eyun-Jung Ki Chapter 10: Democracy and Public Deliberations in an AI-Mediated World Anca Anton Chapter 11: Deepfakes in Subversive Strategic Communication: Challenges and Responses Sergei Samoilenko, Inna Suvorova Chapter 12: AI, Biases, and Cultures: Values in a Machine World Shannon Bowen, Evgeny N. Pashentsev Chapter 13: Strategic Communication for AI: How Strategic Communication Makes AI Socially Accepted Yangzhi (Nicole) Jiang, Yang Cheng, Yuan Wang Conclusion Yang Cheng, Wanjun He, Jinzhe Qiao, Dejan Verčič
Reviews
Author Information
YANG CHENG is an Associate Professor at North Carolina State University One of Stanford University’s top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide. DEJAN VERČIČ is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR.
Tab Content 6
Author Website:
Countries Available
All regions
|
