Overview

Within information sciences and organizational management, a pressing challenge emerges; how can we harness the transformative power of artificial intelligence (AI) and data analytics? As industries grapple with a deluge of data and the imperative to make informed decisions swiftly, the gap between data collection and actionable insights widens. Professionals in various sectors are in a race to unlock AI's full potential to drive operational efficiency, enhance decision-making, and gain a competitive edge. However, navigating this intricate terrain, laden with ethical considerations and interdisciplinary complexity, has proven to be a formidable undertaking. Unleashing the power of AI and transforming data analytics in organizational management requires a groundbreaking solution. AI and Data Analytics Applications in Organizational Management, edited by Tereza Merlo from The University of North Texas, stands as a beacon of insight and powerful knowledge amidst the AI-driven storm, offering a comprehensive and accessible guide that equips scholars, practitioners, and researchers to bridge the gap between AI and data analytics. With a firm grasp on the rapid evolution of AI techniques and their applications across industries, this book does not just explore these topics; it empowers stakeholders to master the applications within their industy. This book combines rigorous scholarship with practicality. It traverses the spectrum from theoretical foundations to real-world applications, making it indispensable for those seeking to implement AI-driven data analytics in their organizations. Moreover, it delves into the ethical and societal dimensions of this revolution, ensuring that the journey toward innovation is paved with responsible considerations. For researchers, scholars, and practitioners yearning to unleash the potential of AI in organizational management, this book is the key to not only understanding the landscape but also charting a course toward transformative change.

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Tereza Raquel Merlo is a researcher, professor, and practitioner working for the University of North Texas where she teaches courses in Knowledge Management Tools and Technologies. She is an avid investigator focused on Knowledge Management Systems and their impact on organizational operations and strategies. Her professional interests include business development and operations improvement processes, sales strategies, knowledge management, business intelligence, machine learning, artificial intelligence, and leadership. She received her Ph.D in Organizational Management with a minor in Information Technologies, and holds two Masters in Information Sciences from the Federal University of Bahia (UFBa) and University of North Texas. Dr. Merlo has been the recipient of multiple awards for leadership, data and records management, information literacy, diversity and inclusion, and business development. She was also the recipient of multiple scholarships, including Coordenacão de Aperfeiçoamento de Pessoal de Nível Superior (CAPES), and Fundação de Amparo à pesquisa do estado da Bahia (Fapesb) for research focusing on digital repositories in a post graduate program at UNIFACS University in Salvador, Bahia, Brazil. Dr. Merlo is part of scientific committees for Knowledge and Performance Management, Knowledge-Based System, and the Journal of Information and Knowledge Management journals, among others. Dr. Merlo serves on the international advisory board for the International Conference on Knowledge Management (ICKM), having served as co-chair, organizing the 15th annual ICKM Conference. Dr. Merlo was the keynote speaker for the 15th Annual ICKM Conference at the University of Santa Catarina, Brazil in 2019. In addition, she has a background as a consultant and professional in the field of library management and has built several information units, including libraries and archives. She worked for the City of Austin, Texas for 10 years as a librarian, where she chaired the Culture and Diversity Committee for several years and had an active role serving as chair for the Texas Library Association. Dr. Merlo was the recipient of the Junior Guild Award in 2015 for best project and leadership on diversity and inclusion in public libraries in the state of Texas. Dr. Merlo's research interests include Knowledge Management Systems (tools, technologies, governance, and processes), information systems, artificial intelligence and machine learning, business intelligence, data analytics and governance, leadership, and cloud computing. Her professional experience in the private sector includes work at multiple Fortune 100 companies. She is the editor of the book Understanding, Implementing, and Evaluating Knowledge Management in Business Settings by IGI-Global.

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