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OverviewAgricultural marketing management deals with various activities of agricultural enterprise to achieve the objectives of higher productivity in its marketing operation by making optimum use of the available resources, enhancing the productivity of enterprise with the consumer oriented marketing. The book is divided into twelve chapters that dealing with all the relevant topics. All these chapters have been presented in a logical sequence, simple, lucid style with full emphasis on basic concepts of the subjects. This book has signify and confirm provide basic knowledge about market, agricultural marketing, marketing management, marketing research, marketing channels, as well as to impart knowledge about Buyer behavior, Demand and Sales forecasting, Pricing policies, Product Planning and Sales promotion techniques, Entrepreneurship etc. that will be helpful for setting a business enterprise for improving market infrastructure, direct and group marketing, establishment of modern marketing and processing units, market integration and the improvement of the overall efficiency of the agricultural marketing system. Contents of this book would go a long way in guiding the students, academicians, policy makers, administrators, economists, researchers and managerial personnel to develop, such policies and programmes which would help the stakeholders in improving their knowledge level and managerial aspects. Full Product DetailsAuthor: Lakshmi Dhar HataiPublisher: New India Publishing Agency Imprint: New India Publishing Agency Dimensions: Width: 1.30cm , Height: 22.90cm , Length: 15.20cm Weight: 0.342kg ISBN: 9789385516559ISBN 10: 9385516558 Pages: 136 Publication Date: 25 May 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationLakshmi Dhar Hatai: Ph.D., BHU, Assistant Professor (Agril. Economics), Department of Basic Science and Humanities, College of Home Science, Central Agricultural University, Sangsanggree, Tura, Meghalaya 794 005, India Tab Content 6Author Website:Countries AvailableAll regions |