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OverviewFull Product DetailsAuthor: RajagopalPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 1st ed. 2022 Weight: 0.478kg ISBN: 9783031042119ISBN 10: 3031042115 Pages: 251 Publication Date: 19 July 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsPart-I:The Convergence.- Chapter 1:Consumer Dynamics.- Chapter 2:Social Media and Markets.- Chapter 3:Relationship Strategy.- Part-II:The Shift.- Chapter 4:Neurobehavioral Perspectives.- Chapter 5:Rethinking Marketing.- Chapter 6:The Agile Mind-set.- Part-III:Window to the Future.- Chapter 9: Epilogue: The Extent of Agility.- Index.ReviewsAuthor InformationRajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. Tab Content 6Author Website:Countries AvailableAll regions |
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