Overview

Bringing together leading scholars, this book critically considers differences in media portrayals and how older adults use and interact with the media. Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people. This international collection examines different dimensions of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more.

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9781447362036

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Reviews

Populations are ageing, and our perception of old age is changing with it. This book gives a comprehensive picture of how old age is treated in different media across different cultures. Kirsi Lumme-Sandt, Tampere University Drawing on diverse approaches and perspectives from around the globe, this collection examines key intersections/interactions between older people and the media, providing an excellent snapshot of current and emerging debates. Ros Jennings, University of Gloucestershire

Author Information

Virpi Ylnne is Senior Lecturer in the Centre for Language and Communication Research, School of English, Communication and Philosophy at Cardiff University, Wales, UK.

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