African Agency in China’s Tea Trade: Commercial Networks, Brand Creation and Intellectual Property

Author:   Ute Röschenthaler
Publisher:   Brill
Volume:   43
ISBN:  

9789004505681


Pages:   350
Publication Date:   10 February 2022
Format:   Paperback
Availability:   In stock   Availability explained
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African Agency in China’s Tea Trade: Commercial Networks, Brand Creation and Intellectual Property


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Overview

Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako’s largest market, the Grand Marché, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.

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Author:   Ute Röschenthaler
Publisher:   Brill
Imprint:   Brill
Volume:   43
Weight:   0.620kg
ISBN:  

9789004505681


ISBN 10:   9004505687
Pages:   350
Publication Date:   10 February 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Ute Röschenthaler, Ph.D. (1991), Johannes Gutenberg-University Mainz, is extracurricular professor of anthropology. She published on cultural mobility, intellectual property and trade networks, including Mobility between Africa, Asia and Latin America: Economic Networks and Cultural Interactions (ed. with Alessandro Jedlowski, 2017).

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