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OverviewWith more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs. Full Product DetailsAuthor: Vijay MahajanPublisher: Pearson Education (US) Imprint: Addison Wesley Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.380kg ISBN: 9780132763561ISBN 10: 0132763567 Pages: 272 Publication Date: 10 March 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPreface Consumer Safari x Part I: The African Opportunity 1 Baking Bread in Zimbabwe 3 2 Africa Is Richer Than You Think 29 3 The Power of Africa Two 57 Part II: Realizing the Opportunity 4 Harnessing the Hanouti: Opportunities in Organizing the Market 77 5 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 105 6 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 127 7 Hello to Nollywood: Opportunities in Media and Entertainment 147 8 Coming Home: Opportunities in the African Diaspora 167 Conclusion Ubuntu Market 187 Endnotes 221 Acknowledgments 239 Index 247 4-color insert located in the book centerReviewsAuthor InformationVijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). The AMA has also instituted the Vijay Mahajan Award for career contributions to marketing strategy. Mahajan’s ten books include The 86 Percent Solution (Wharton School Publishing), which received the 2007 Book of the Year Award from the American Marketing Association. Tab Content 6Author Website:Countries AvailableAll regions |
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