Free Delivery Over $100
|
|
|||
|
||||
OverviewFull Product DetailsAuthor: Sevil Yesiloglu , Joyce CostelloPublisher: Sage Publications Ltd Imprint: Sage Publications Ltd Weight: 0.530kg ISBN: 9781529601978ISBN 10: 1529601975 Pages: 304 Publication Date: 22 April 2024 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationDr Sevil Yesiloglu is senior lecturer in Marketing at Queen Mary University of London. Sevil is Associate Fellow of HEA. Before joining Queen Mary University of London, Sevil was a senior lecturer and course leader in Advertising at London College of Communications (UAL). She has contributed to policy work in influencer culture, impact of influencers on advertising and the digital economy, and is cited in various UK and European government documents. Sevil’s research, teaching and consultancy projects cover digital aspects of advertising and marketing including online harms, brand-related content, influencer marketing and social media engagement. Dr Sevil Yesiloglu is co-editor of Influencer Marketing: Building Brand Communities and Engagement (2020). Joyce Costello is a lecturer at Cardiff Metropolitan University. Having spent 21 years as a broadcast journalist and public affairs specialist before entering academia. she has a wide variety of experience in dealing with international crises around the world as well as marketing campaigns in the public sector. Tab Content 6Author Website:Countries AvailableAll regions |
||||
