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OverviewThis widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising – from environmental claims, elections, and influencer marketing, to data protection and copywriting laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries. Given the ever-evolving nature of media channels and how we consume content – alongside changes to consumer laws in the wake of the UK’s departure from the European Union – this extensively revised 3rd edition is timely. It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK. Full Product DetailsAuthor: Mr Oliver Bray , Mr Giles Crown , Mr Rupert Earle , Geraint Lloyd-TaylorPublisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Professional Edition: 3rd edition Weight: 0.001kg ISBN: 9781526515414ISBN 10: 1526515415 Pages: 1200 Publication Date: 22 February 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsPART 1 Regulatory bodies and how they regulate 1 Introduction 2 Regulatory structure for non-broadcast advertising 3 Regulatory structure for broadcast advertising 4 Regulatory structure for on-demand programme service and video-sharing platform advertising: CAP/ASA and Ofcom 5 Remit: What advertising do the CAP and BCAP Codes cover? 6 Enforcement of Codes: Complaint investigations and projects 7 CAP and BCAP Code rules and ASA/ASAB rulings: Guiding principles and criteria 8 CAP/BCAP Codes and ASA/ASAB rulings: general rules 9 CAP/BCAP Code rules and ASA/ASAB rulings: specific categories 10 Targeting and scheduling of advertising 11Copy advice and clearance 12 Ofcom 13 Competition and Markets Authority 14 Trading Standards 15 Specialist regulatory bodies 16 Challenging regulatory decisions and restrictions PART 2 Key legal areas 17 Consumer protection 18 Defamation 19 Malicious falsehood 20 Trade marks 21 Passing off 22 Contract law 23 Deceit and misrepresentation 24 Breach of confidence 25 Privacy 26 Data protection 27 Copyright and moral rights 28 Discrimination 29 Obscenity, indecency, religious and racial hatred 30 Contempt of court 31 Prize draws, competitions and lotteries PART 3 Specific advertising platforms and techniques 32 Digital advertising and intermediaries 33 Identification of advertisers 34 Influencer marketing 35 Outdoor and ambient advertising 36 Comparative advertising 37 Cinema advertising PART 4 Specific advertising sector rules 38 Accountants 39 Actuaries 40 Alcohol 41 Ambush marketing 42 Animals and birds 43 Architects 44 Aviation 45 British Broadcasting Corporation 46 Care homes 47 Charities 48 Children 49 Contraceptives, pregnancy and sanitary protection 50 Cosmetics, beauty and slimming 51 Currency and postage stamps 52 Dating agencies 53 Diseases, epidemics and pandemics 54 Elections 55 Employment and business opportunities, including pyramid schemes 56 Energy 57 Environment and green claims 58 Financial services, including consumer credit 59 Flags 60 Food and drink 61 Gambling 62 Hallmarks 63 Holidays 64 Housing 65 Human organs 66 Legal professionals 67 Licensed conveyancers 68 Lucky charms and clairvoyants 69 Massage establishments 70 Medical and veterinary professionals 71 Medicines 72 Motoring 73 Offensive weapons 74 Opticians 75 Organic products 76 Pesticides and biocides 77 Political and cause advertising 78 Public telephones 79 The Red Cross 80 Religious advertising 81 Royalty 82 Smoking and tobacco 83 Sponsorship and sports marketing 84 Stolen property 85 Telecommunications and broadband 86 Timeshares 87 Transport and taxis (London) 88 Uniforms 89 Vanity publishing 90 Video gamesReviewsAuthor InformationGiles Crown is Partner at Taylor Wessing specialising in intellectual property, media, data privacy, reputation management, regulatory and dispute work. He represents a wide range of clients, with a particular focus on the creative, media and tech sectors, major advertisers and brands. He is an accredited mediator, and is Independent Vice-Chair of the Internet Watch Foundation (IWF). Oliver Bray is Senior Partner at Reynolds Porter Chamberlain LLP (RPC) and a renowned specialist in advertising and marketing law, having worked with agencies and major brand owners all his career, including those in retail, publishing, technology, and media. He is an editorial board member of Digital Business Lawyer and Entertainment Law Review. Rupert Earle is Partner and Head of Media Litigation at Bates Wells. He has specialised in media, public/regulatory, advertising, and consumer law issues, both in and out of court, for 30 years. He is a trustee of the History of Advertising Trust. Geraint Lloyd-Taylor is a Partner and is Co-Head of Lewis Silkin’s Advertising & Marketing Law team. He was named as a ‘Leading Individual’ for Tech, Media and Telecoms: Advertising & Marketing in the Legal 500. He provides legal advice to a wide range of global brands across a variety of sectors in relation to all kinds of brand-led content, including advertising and marketing campaigns, social media and PR, on a range of legal and regulatory issues. Tab Content 6Author Website:Countries AvailableAll regions |
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