Advertising in Developing and Emerging Countries
Author:   Emmanuel C Alozie, Professor
Publisher:   Gower
ISBN:  

9781283157933


Pages:   348
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   In stock   Availability explained
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Advertising in Developing and Emerging Countries


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Overview

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.

Full Product Details

Author:   Emmanuel C Alozie, Professor
Publisher:   Gower
Imprint:   Gower
ISBN:  

9781283157933


ISBN 10:   1283157934
Pages:   348
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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