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9781443843898

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I find that a book of this kind would be an important addition to what we often take for granted: language in advertising, what it really means and how it is expressed. The authors provide the reader and the researcher a valuable instrument for understanding and even further exploring this theme. This is a serious piece of scholarly work which I can only state was an enjoyable and inspiring read. It deserves to be seen by students and public of this area who can only benefit from this impressive book. Professor Bruno MascitelliSwinburne University of Technology, Australia

I find that a book of this kind would be an important addition to what we often take for granted: language in advertising, what it really means and how it is expressed. The authors provide the reader and the researcher a valuable instrument for understanding and even further exploring this theme. This is a serious piece of scholarly work which I can only state was an enjoyable and inspiring read. It deserves to be seen by students and public of this area who can only benefit from this impressive book. Professor Bruno Mascitelli Swinburne University of Technology, Australia

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Renato Tomei is Assistant Professor of English and Translation at the University for Foreigners of Perugia, Italy. Tomei holds a PhD in Linguistics from the University of Addis Ababa and has conducted extensive research in Africa and Jamaica in the field of Afro-Caribbean studies. He is the author of Jamaican Speech Forms in Ethiopia, and co-authored West of Eden: Botanical Discourse, Contact Languages and Translation (2009); Law, Language and Translation: From Concepts to Conflicts (2015); and Description and Translation in the Caribbean: From Fruits to Rastafarians (2016).

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