Overview

Delve into the captivating world of early 20th-century advertising with ""Advertising by motion pictures,"" a fascinating exploration of film's nascent power in promotion and marketing. Ernest Alfred Dench expertly chronicles the innovative techniques employed during the silent film era, revealing how businesses harnessed the magic of motion pictures to reach consumers. This meticulously reproduced edition offers a unique glimpse into the history of advertising, highlighting the strategies and approaches used to capture audience attention through film. Discover the pioneering spirit of marketers who recognized the potential of this groundbreaking medium. From product placement to specially crafted promotional films, this book examines the diverse methods used to leverage the power of motion pictures. Whether you're interested in business history, film studies, or the evolution of advertising, this book provides invaluable insights into a pivotal moment in marketing history. A timeless resource for understanding the foundations of modern advertising and promotion. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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9781023446327

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