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OverviewVolume 10 is entitled Advertising and Differentiated Products, and is part of the annual series Advances in Applied Microeconomics. The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector. Full Product DetailsAuthor: M R Baye , J P NelsonPublisher: Emerald Group Publishing Imprint: Emerald Group Publishing ISBN: 9781281037657ISBN 10: 1281037656 Pages: 295 Publication Date: 01 January 2001 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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