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Author:   C. Edwin Baker
Publisher:   Princeton University Press
Imprint:   Princeton University Press
Volume:   276
Dimensions:   Width: 15.20cm , Height: 1.40cm , Length: 22.90cm
Weight:   0.482kg
ISBN:  

9780691633930

ISBN 10:   0691633932
Pages:   216
Publication Date:   19 April 2016
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

PrefaceIntroduction3Ch. IAdvertising: Financial Support and Structural Subversion of a Democratic Press7Ch. IIAdvertising and the Content of a Democratic Press44Ch. IIIEconomic Analysis of Advertising's Effect on the Media71Ch. IVPolicy Proposals83Ch. VThe Constitutionality of Taxation or Regulation of Advertising118Mathematical Appendix139Notes141Index191

Reviews

Advertising and a Democratic Press is an essential book for anyone interested in the structural impact of advertising on American newspapers in particular and the American media in general. --Financial Times Newspapers, Baker insists, operate mainly as businesses, secondarily as businesses, and occasionally--when they're sounding patriotic and devoted to the public interest--as businesses... The main problem ... is that advertising now accounts for some 65 percent of the average daily newspaper's revenue. In such a fix, he believes, advertisers replace readers and editors in determining editorial content. --Carlin Romano, The Philadelphia Inquirer Baker's central concern is the impact of the media's financial dependence on advertising on the substance and distribution of their nonadvertising content... The real contribution of Baker's work is ... the use of economic analyses to show how an apparent benefit of advertising-the subsidizing of the cost of information to the public-can lead, ironically, to a less free and democratic press. --American Political Science Review

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