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OverviewThis proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses. Full Product DetailsAuthor: Francisco J. Martínez-López , Juan Carlos Gázquez-Abad , Marco IevaPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2022 Weight: 0.494kg ISBN: 9783031065804ISBN 10: 3031065808 Pages: 202 Publication Date: 28 May 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationFrancisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain. Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy. Tab Content 6Author Website:Countries AvailableAll regions |
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