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OverviewFull Product DetailsAuthor: Leonidas C. Leonidou , Constantine S. Katsikeas , Saeed Samiee , Bilge AykolPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: Softcover reprint of the original 1st ed. 2018 Weight: 0.819kg ISBN: 9783319870687ISBN 10: 3319870688 Pages: 517 Publication Date: 24 August 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationDr Leonidas C. Leonidou (Ph.D., M.Sc., University of Bath) is a Professor of Marketing at the School of Economics and Management of the University of Cyprus. His current research interests are in the areas of international marketing/purchasing, relationship marketing, strategic marketing, socially-responsible marketing, and marketing in emerging economies. He has published extensively in these fields and his articles appeared in various journals, such as the European Journal of Marketing, Industrial Marketing Management, International Business Review, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of World Business, Management International Review, and Tourism Management. Dr Constantine S. Katsikeas (Ph.D. Cardiff University, M.A. Lancaster University) is Associate Dean for the Faculty, Head of Marketing Division, and the Arnold Ziff Research Chair in Marketing and International Management at Leeds University Business School, Leeds University. His main research interests focus on international marketing and purchasing, competitive strategy, and collaborative exchange relationships. He has published widely in these fields and articles of his have appeared in Journal of Marketing, Organization Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Decision Sciences, Journal of International Business Studies, Journal of International Marketing, and other journals. Dr Bilge Aykol (Ph.D., MBA, Dokuz Eylul University) is an Associate Professor of Marketing at the Faculty of Business of Dokuz Eylul University. Her research interests center on international marketing and purchasing, relationship marketing, and experiential consumption. Her articles have appeared in Journal of International Marketing , Management International Review, Journal of Small Business Management, and Tourism Management. Tab Content 6Author Website:Countries AvailableAll regions |
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