Awards

• Winner of The Business Book Awards - Business Self Development category 2020 (UK)

Overview

Are you frustrated by the challenges of growing your business organically? Have you ever wondered if there was a way to grow exponentially? Fast? There is a better way but you’ll need to break a few rules in your thinking about business. This book shows you how. In Add Then Multiply, author David Horne shares with you the skills, experience and knowledge he has gained in an international business career spanning more than 30 years. Along with many other practical stories, he gives you the inside story of Huveaux plc, where he worked with the Founder to achieve 25x growth in revenue and 11x growth in profit in just three years. You’ll get the facts and details to apply his FACE methodology step by step, enabling you to achieve exponential growth in your business. Read this book to understand, and apply, each stage of David’s FACE methodology: Fund – explore your options to raise money Acquire – master the steps to take when you buy another business Consolidate – know your real challenge: putting two businesses together Exit – realise your dreams

Full Product Details

Author:   David B. Horne
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.10cm , Length: 21.60cm
Weight:   0.340kg
ISBN:  

9781781333686

ISBN 10:   1781333688
Pages:   206
Publication Date:   05 July 2019
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Foreword 1 Introduction 5 PART ONE Getting Ready 11 1 Your Business 13 Important first steps 13 Company values and culture 14 People 16 Brand 18 Systems and processes 20 Chapter wrap 21 2 Your Head 23 Challenging conventional thinking 23 Reconnecting with your vision 26 Your most valuable currency 27 Chapter wrap 32 3 Changing The Rules 33 How I learned about changing the rules 33 Chapter wrap 42 4 Case Study: Huveaux 43 A credible business plan, a credible entrepreneur 44 Buy-and-build strategy 45 ATP Egora 51 Buying a competitor 54 An Epic deal 57 JBB Santé 59 PART TWO The FACE Methodology 63 5 F Is For Fund 65 Increased sales and grant funding 66 Getting started 68 Challenge the scarcity mindset 69 Borrowing money 70 Reporting requirements and covenants 72 Crowdfunding 75 Raising equity funding 79 Angel investors 80 Venture capital 83 Private equity 87 Public markets 89 Chapter wrap 95 6 A Is For Acquire 97 Cigar-butt investing 99 Traditional steps to acquisition 101 Heads of terms 102 Time to spend some money 105 Sale and purchase agreement 107 Disclosure letter 111 Walking away 112 Chapter wrap 113 7 C Is For Consolidate 115 The challenges of changing culture 116 Restructuring for growth 120 The tough side – making cuts 121 The positive side – new opportunities 127 Chapter wrap 128 8 E Is For Exit 129 The emotional rollercoaster 129 Routes to exit 130 IPO 139 Chapter wrap 141 9 Case Study: New Generation 143 Wise acquisitions 145 Where the old meets the new 147 Conclusion It’s Time To FACE Your Future 151 Your internal team 153 Your external team 154 The buck stops with you 155 Appendices 159 Appendix 1 EIS And SEIS 161 Appendix 2 Structures In VC/PE Deals 167 Appendix 3 Valuation 173 Appendix 4 Shareholders’ Agreement 181 Bibliography 185 Acknowledgements 187 The Author 191

Reviews

This might well be the strategy that unleashes your full potential as an entrepreneur and helps you achieve your vision of success. Daniel Priestley, Co-Founder, Dent Global An education in how 'big business' works written in a way that people who run small businesses can understand and benefit from. Like a mini-MBA for the entrepreneur with epic dreams and a real desire to make them come true. Michael Neill, international bestselling author of Creating the Impossible and The Inside-Out Revolution, www.michaelneill.org 'This book piqued my interest when it promised insights on how to fund, acquire, consolidate and exit businesses, which are areas I've had no experience in. David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team. Growing a business 10x and more in three years is something few of us have a playbook for, which puts this one firmly in the category of recommended reading for all entrepreneurs.' Mark Robinson, Founder, Rocksteady Music School 'David B Horne knows how to do deals. We have worked together on many, both large and small, since 2003. In this book, David takes the reader on a journey through each step of his FACE methodology, with clear and very readable stories of fundraising, acquisitions, consolidation and exits. Not only does it cover the technical aspects of the methodology, this book also covers the mindset needed to build a business very quickly following these steps. Entrepreneurs who are serious about growing their business can use this book as a guide on the path of exponential growth.' Ronald Paterson, Partner, Eversheds Sutherland (International) LLP 'I worked with David on several fundraising projects and a substantial global acquisition. His book Add Then Multiply and his FACE methodology are a refreshing take on fundraising, acquisitions, consolidation and exits, and he has a clear focus on bringing awareness and understanding of this to the world of entrepreneurship. Packed full of real stories from deals that David has done, this book is a must-read for every entrepreneur who wants to know more about rapid growth using a buy-and-build strategy and ultimately exiting their business.' Delphine Currie, Partner, global law firm 'I have known David for more than 15 years and worked with him on several of the deals he talks about in this book, which brings the world of high finance to life in a way that every successful entrepreneur should understand. This is not something that's reserved for big corporates. In addition to the technical aspects of his FACE methodology, David tells stories based on his experience of the deals and the people involved. It is an engaging and entertaining read for any entrepreneur who wants to really grow their business and do it quickly. I highly recommend this book.' Jamie Matheson, Executive Chairman (retired), Brewin Dolphin Holdings PLC 'I met David in the year 2000, and since then we have worked together in several different businesses - as colleagues, clients and advisors to each other. He has a unique combination of finance skills and real understanding of people, something I've not seen in any other finance person I've met. His book Add Then Multiply applies his background in international listed companies with great intelligence and success. This book gives readers business stories that are packed full of experience, and David presents his FACE methodology - Fund, Acquire, Consolidate, Exit - in a way that is clear and understandable. If you're an entrepreneur interested in serious growth, read this book.' Martin Porter, Co-Founder, The Centre International, and Executive Chair, Brussels at the Cambridge Institute for Sustainability Leadership 'Today, more than ever, we live in a time where entrepreneurship is the engine room that drives the economy. New businesses are starting in every sector imaginable. Whilst many of them are focused on growing their business organically, in his book Add Then Multiply, David B Horne is changing the rules on this and bringing you his experience of raising funds and growing businesses through the acquisition and consolidation of other companies. His FACE methodology tells how to scale up much faster than many would have thought possible. With his warm conversational style, backed up with plenty of detail from real businesses that have done this before, David has written a book that is both engaging and informative. Every entrepreneur who is serious about growth could take something from this book, if only to challenge their own assumptions.' Mary Monfries, Partner and Private Client Leader, PricewaterhouseCoopers LLP 'Wherever your business is in its lifecycle, making decisions about resources as well as how the business evolution fits in with your personal goals and values is key. Add Then Multiply invites you to revisit your vision as you go on a journey of business and personal growth. Through a series of case studies and real-life examples, David B Horne demystifies some of the common investment terms, helping you understand which would be best for you in terms of making major decisions about investment partners. Whether you are a business owner looking for exponential growth, an investment partner or someone working in a fast-growing business, Add Then Multiply is a handy reference that highlights both the hard and soft issues you need to be aware of.' Rupa Datta, Founder, Portfolio People

'Wherever your business is in its lifecycle, making decisions about resources as well as how the business evolution fits in with your personal goals and values is key. Add Then Multiply invites you to revisit your vision as you go on a journey of business and personal growth. Through a series of case studies and real-life examples, David B Horne demystifies some of the common investment terms, helping you understand which would be best for you in terms of making major decisions about investment partners. Whether you are a business owner looking for exponential growth, an investment partner or someone working in a fast-growing business, Add Then Multiply is a handy reference that highlights both the hard and soft issues you need to be aware of.' Rupa Datta, Founder, Portfolio People 'Today, more than ever, we live in a time where entrepreneurship is the engine room that drives the economy. New businesses are starting in every sector imaginable. Whilst many of them are focused on growing their business organically, in his book Add Then Multiply, David B Horne is changing the rules on this and bringing you his experience of raising funds and growing businesses through the acquisition and consolidation of other companies. His FACE methodology tells how to scale up much faster than many would have thought possible. With his warm conversational style, backed up with plenty of detail from real businesses that have done this before, David has written a book that is both engaging and informative. Every entrepreneur who is serious about growth could take something from this book, if only to challenge their own assumptions.' Mary Monfries, Partner and Private Client Leader, PricewaterhouseCoopers LLP 'I met David in the year 2000, and since then we have worked together in several different businesses - as colleagues, clients and advisors to each other. He has a unique combination of finance skills and real understanding of people, something I've not seen in any other finance person I've met. His book Add Then Multiply applies his background in international listed companies with great intelligence and success. This book gives readers business stories that are packed full of experience, and David presents his FACE methodology - Fund, Acquire, Consolidate, Exit - in a way that is clear and understandable. If you're an entrepreneur interested in serious growth, read this book.' Martin Porter, Co-Founder, The Centre International, and Executive Chair, Brussels at the Cambridge Institute for Sustainability Leadership 'I have known David for more than 15 years and worked with him on several of the deals he talks about in this book, which brings the world of high finance to life in a way that every successful entrepreneur should understand. This is not something that's reserved for big corporates. In addition to the technical aspects of his FACE methodology, David tells stories based on his experience of the deals and the people involved. It is an engaging and entertaining read for any entrepreneur who wants to really grow their business and do it quickly. I highly recommend this book.' Jamie Matheson, Executive Chairman (retired), Brewin Dolphin Holdings PLC 'I worked with David on several fundraising projects and a substantial global acquisition. His book Add Then Multiply and his FACE methodology are a refreshing take on fundraising, acquisitions, consolidation and exits, and he has a clear focus on bringing awareness and understanding of this to the world of entrepreneurship. Packed full of real stories from deals that David has done, this book is a must-read for every entrepreneur who wants to know more about rapid growth using a buy-and-build strategy and ultimately exiting their business.' Delphine Currie, Partner, global law firm 'David B Horne knows how to do deals. We have worked together on many, both large and small, since 2003. In this book, David takes the reader on a journey through each step of his FACE methodology, with clear and very readable stories of fundraising, acquisitions, consolidation and exits. Not only does it cover the technical aspects of the methodology, this book also covers the mindset needed to build a business very quickly following these steps. Entrepreneurs who are serious about growing their business can use this book as a guide on the path of exponential growth.' Ronald Paterson, Partner, Eversheds Sutherland (International) LLP 'This book piqued my interest when it promised insights on how to fund, acquire, consolidate and exit businesses, which are areas I've had no experience in. David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team. Growing a business 10x and more in three years is something few of us have a playbook for, which puts this one firmly in the category of recommended reading for all entrepreneurs.' Mark Robinson, Founder, Rocksteady Music School An education in how 'big business' works written in a way that people who run small businesses can understand and benefit from. Like a mini-MBA for the entrepreneur with epic dreams and a real desire to make them come true. Michael Neill, international bestselling author of Creating the Impossible and The Inside-Out Revolution, www.michaelneill.org This might well be the strategy that unleashes your full potential as an entrepreneur and helps you achieve your vision of success. Daniel Priestley, Co-Founder, Dent Global

`Wherever your business is in its lifecycle, making decisions about resources as well as how the business evolution fits in with your personal goals and values is key. Add Then Multiply invites you to revisit your vision as you go on a journey of business and personal growth. Through a series of case studies and real-life examples, David B Horne demystifies some of the common investment terms, helping you understand which would be best for you in terms of making major decisions about investment partners. Whether you are a business owner looking for exponential growth, an investment partner or someone working in a fast-growing business, Add Then Multiply is a handy reference that highlights both the hard and soft issues you need to be aware of.' Rupa Datta, Founder, Portfolio People `Today, more than ever, we live in a time where entrepreneurship is the engine room that drives the economy. New businesses are starting in every sector imaginable. Whilst many of them are focused on growing their business organically, in his book Add Then Multiply, David B Horne is changing the rules on this and bringing you his experience of raising funds and growing businesses through the acquisition and consolidation of other companies. His FACE methodology tells how to scale up much faster than many would have thought possible. With his warm conversational style, backed up with plenty of detail from real businesses that have done this before, David has written a book that is both engaging and informative. Every entrepreneur who is serious about growth could take something from this book, if only to challenge their own assumptions.' Mary Monfries, Partner and Private Client Leader, PricewaterhouseCoopers LLP `I met David in the year 2000, and since then we have worked together in several different businesses - as colleagues, clients and advisors to each other. He has a unique combination of finance skills and real understanding of people, something I've not seen in any other finance person I've met. His book Add Then Multiply applies his background in international listed companies with great intelligence and success. This book gives readers business stories that are packed full of experience, and David presents his FACE methodology - Fund, Acquire, Consolidate, Exit - in a way that is clear and understandable. If you're an entrepreneur interested in serious growth, read this book.' Martin Porter, Co-Founder, The Centre International, and Executive Chair, Brussels at the Cambridge Institute for Sustainability Leadership `I have known David for more than 15 years and worked with him on several of the deals he talks about in this book, which brings the world of high finance to life in a way that every successful entrepreneur should understand. This is not something that's reserved for big corporates. In addition to the technical aspects of his FACE methodology, David tells stories based on his experience of the deals and the people involved. It is an engaging and entertaining read for any entrepreneur who wants to really grow their business and do it quickly. I highly recommend this book.' Jamie Matheson, Executive Chairman (retired), Brewin Dolphin Holdings PLC `I worked with David on several fundraising projects and a substantial global acquisition. His book Add Then Multiply and his FACE methodology are a refreshing take on fundraising, acquisitions, consolidation and exits, and he has a clear focus on bringing awareness and understanding of this to the world of entrepreneurship. Packed full of real stories from deals that David has done, this book is a must-read for every entrepreneur who wants to know more about rapid growth using a buy-and-build strategy and ultimately exiting their business.' Delphine Currie, Partner, global law firm `David B Horne knows how to do deals. We have worked together on many, both large and small, since 2003. In this book, David takes the reader on a journey through each step of his FACE methodology, with clear and very readable stories of fundraising, acquisitions, consolidation and exits. Not only does it cover the technical aspects of the methodology, this book also covers the mindset needed to build a business very quickly following these steps. Entrepreneurs who are serious about growing their business can use this book as a guide on the path of exponential growth.' Ronald Paterson, Partner, Eversheds Sutherland (International) LLP `This book piqued my interest when it promised insights on how to fund, acquire, consolidate and exit businesses, which are areas I've had no experience in. David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team. Growing a business 10x and more in three years is something few of us have a playbook for, which puts this one firmly in the category of recommended reading for all entrepreneurs.' Mark Robinson, Founder, Rocksteady Music School An education in how 'big business' works written in a way that people who run small businesses can understand and benefit from. Like a mini-MBA for the entrepreneur with epic dreams and a real desire to make them come true. Michael Neill, international bestselling author of Creating the Impossible and The Inside-Out Revolution, www.michaelneill.org This might well be the strategy that unleashes your full potential as an entrepreneur and helps you achieve your vision of success. Daniel Priestley, Co-Founder, Dent Global

Author Information

David B. Horne qualified as a Chartered Accountant with PWC in 1987 and has worked with entrepreneurs since 2002. His experience includes CFO roles with two businesses listed on London’s Alternative Investment Market. David has raised over £100,000,000 in debt and equity funding, and bought or sold more than 20 companies. Learn more at www.addthenmultiply.com

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