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OverviewBefore his famed career as moral philosopher and economist, Adam Smith (1723-1790) was well known for a series of public lectures on rhetoric that he gave in Edinburgh and Glasgow. In this volume, Stephen J. McKenna provides the first book-length treatment of Smith's rhetorical theory, focusing on his theory of rhetorical propriety--the means by which effective communication is adapted to the variables of subject, audience, speaker or writer, purpose, and moment--and the centrality of this concept to his thought. McKenna shows that Smith's contribution to the theory of rhetorical propriety offers insights into the interdisciplinarity of rhetoric, particularly its relation to ethics, and has practical implications for the ways we conceive of and conduct rhetorical discourse and education today. Full Product DetailsAuthor: MckennaPublisher: State University of New York Press Imprint: State University of New York Press Dimensions: Width: 16.20cm , Height: 1.60cm , Length: 23.10cm Weight: 0.333kg ISBN: 9780791465813ISBN 10: 0791465810 Pages: 184 Publication Date: 30 January 2006 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Awaiting stock The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsReviews"""This topic is relevant to the history of rhetorical thought and practice, and in McKenna's hands, Smith becomes relevant to the study of current rhetorical practices, educational theories, and civic rhetoric/public literacy. An engaging book.""" ""This topic is relevant to the history of rhetorical thought and practice, and in McKenna's hands, Smith becomes relevant to the study of current rhetorical practices, educational theories, and civic rhetoric/public literacy. An engaging book."" This topic is relevant to the history of rhetorical thought and practice, and in McKenna's hands, Smith becomes relevant to the study of current rhetorical practices, educational theories, and civic rhetoric/public literacy. An engaging book. Author InformationTab Content 6Author Website:Countries AvailableAll regions |