Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials

Author:   Tom Logan
Publisher:   Rowman & Littlefield
Edition:   3rd Revised edition
ISBN:  

9781538137642


Pages:   280
Publication Date:   15 November 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $47.99 Quantity:  
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Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials


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Full Product Details

Author:   Tom Logan
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield Publishers
Edition:   3rd Revised edition
Dimensions:   Width: 15.20cm , Height: 1.70cm , Length: 22.90cm
Weight:   0.408kg
ISBN:  

9781538137642


ISBN 10:   153813764
Pages:   280
Publication Date:   15 November 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: The Importance of Commercials Chapter 2: The Slate Chapter 3: The Top Four Complaints about Your Performance Chapter 4: Commercial Dialogue Chapter 5: Basic Commercial Acting Principles Chapter 6: The Hero Chapter 7: Why Most Multi-Person Auditions Don’t Work Chapter 8: Multi-Person Commercials Chapter 9: Openings and Closings Chapter 10: Playing the Visual Environment Chapter 11: Basic Camera Staging Chapter 12: Script Terminology Chapter 13: How Commercials Are Shot Chapter 14: That’s a Wrap

Reviews

A veritable treasure house of valuable information for aspiring performers--a no-nonsense, practical book spiced with Mr. Logan's delightful wit! Every would-be commercial artist should keep it on hand!--Virginia Christine, Mrs. Olson, Folgers coffee commercials I read Tom's book How to Act and Eat at the Same Time--a great title, a great book. Now this, his new one. Acting in the Million Dollar Minute. This book probes the tough field of commercials. He takes you from the interview right through to those ear-caressing words 'cut--print that's a wrap, folks.' Tom's approach focuses directly on your problems and shows you the way out of trouble. He makes the whole thing easier. I wish this book had been around when I started doing commercials. I wouldn't have made all those mistakes. You owe yourself a bonus. This is it! I keep mine as a reference book.--Dick Wilson, Mr. Whipple, Charmin bathroom tissue commercials


A no-nonsense, practical guide by a director utterly familiar with the medium.-- Backstage Acting in the Million Dollar Minute is a valuable guide, written by someone who obviously has been there.-- Variety Another catchy title from the prolific Tom Logan, author of How to Act & Eat at the Same Time. This time out, Logan is concentrating on the lucrative field of TV commercials, which he approaches with both realism and humor. ... A no-nonsense look at the commercial business, but [Logan] lightens the mix with a great deal of personal insight and wit.-- Screen Actors News Director Logan covers his subject broadly and realistically with his feet on the chalk marks.-- Los Angeles Times A veritable treasure house of valuable information for aspiring performers--a no-nonsense, practical book spiced with Mr. Logan's delightful wit! Every would-be commercial artist should keep it on hand!--Virginia Christine, Mrs. Olson, Folgers coffee commercials I read Tom's book How to Act and Eat at the Same Time--a great title, a great book. Now this, his new one. Acting in the Million Dollar Minute. This book probes the tough field of commercials. He takes you from the interview right through to those ear-caressing words 'cut--print that's a wrap, folks.' Tom's approach focuses directly on your problems and shows you the way out of trouble. He makes the whole thing easier. I wish this book had been around when I started doing commercials. I wouldn't have made all those mistakes. You owe yourself a bonus. This is it! I keep mine as a reference book.--Dick Wilson, Mr. Whipple, Charmin bathroom tissue commercials


"A no-nonsense, practical guide by a director utterly familiar with the medium. A no-nonsense, practical guide by a director utterly familiar with the medium. -- ""Backstage"" A veritable treasure house of valuable information for aspiring performers--a no-nonsense, practical book spiced with Mr. Logan's delightful wit! Every would-be commercial artist should keep it on hand! A veritable treasure house of valuable information for aspiring performers--a no-nonsense, practical book spiced with Mr. Logan's delightful wit! Every would-be commercial artist should keep it on hand! --Virginia Christine, ""Mrs. Olson,"" Folgers coffee commercials Acting in the Million Dollar Minute is a valuable guide, written by someone who obviously has been there. Acting in the Million Dollar Minute is a valuable guide, written by someone who obviously has been there. -- ""Variety"" Another catchy title from the prolific Tom Logan, author of How to Act & Eat at the Same Time. This time out, Logan is concentrating on the lucrative field of TV commercials, which he approaches with both realism and humor. ... A no-nonsense look at the commercial business, but [Logan] lightens the mix with a great deal of personal insight and wit. Another catchy title from the prolific Tom Logan, author of How to Act & Eat at the Same Time. This time out, Logan is concentrating on the lucrative field of TV commercials, which he approaches with both realism and humor. ... A no-nonsense look at the commercial business, but [Logan] lightens the mix with a great deal of personal insight and wit. -- ""Screen Actors News"" Director Logan covers his subject broadly and realistically with his feet on the chalk marks. Director Logan covers his subject broadly and realistically with his feet on the chalk marks. -- ""Los Angeles Times"" I read Tom's book How to Act and Eat at the Same Time--a great title, a great book. Now this, his new one. Acting in the Million Dollar Minute. This book probes the tough field of commercials. He takes you from the interview right through to those ear-caressing words 'cut--print that's a wrap, folks.' Tom's approach focuses directly on your problems and shows you the way out of trouble. He makes the whole thing easier. I wish this book had been around when I started doing commercials. I wouldn't have made all those mistakes. You owe yourself a bonus. This is it! I keep mine as a reference book. I read Tom's book How to Act and Eat at the Same Time--a great title, a great book. Now this, his new one. Acting in the Million Dollar Minute. This book probes the tough field of commercials. He takes you from the interview right through to those ear-caressing words 'cut--print that's a wrap, folks.' Tom's approach focuses directly on your problems and shows you the way out of trouble. He makes the whole thing easier. I wish this book had been around when I started doing commercials. I wouldn't have made all those mistakes. You owe yourself a bonus. This is it! I keep mine as a reference book. --Dick Wilson, ""Mr. Whipple,"" Charmin bathroom tissue commercials"


Author Information

Well-known as an actor's director, Tom Logan has successfully written, produced, and directed for many TV shows and feature films, both for the big screen and television. He has directed hundreds of national and international TV commercials and continues to write, produce, and direct in all of these mediums. He headed the TV/film & commercial acting departments in Los Angeles at two of the most prestigious acting schools worldwide—the American Academy of Dramatic Arts (1981-89), and the American Film Institute (1980-89). He is also the author of How to Act & Eat at the Same Time: The Sequel: The Do's and Don'ts of Landing a Professional Acting Job. Tom has two sons and resides in Newport Beach, California.

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