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OverviewStarting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adapt to changing market conditions, technologies, and competitive environments. Achieving Longevity explains how to manage those changes through entrepreneurial thinking. As Jim Dewald shows, the most successful companies thrive by establishing decision-making processes that constantly engage new opportunities, enabling the firm to quickly adapt to disruptive technologies and business models. They allow for tinkering and experimentation and strive to both exploit their competitive advantage today and explore new ideas that will give them an edge tomorrow. Achieving Longevity provides a framework for introducing the tools and culture necessary to foster entrepreneurial thinking, as well as advice on how to overcome common obstacles to corporate entrepreneurship. Drawing on Dr. Dewald's own experience as an entrepreneur, a successful corporate executive, and a professor of strategy, the book offers numerous examples of how to combine the strengths of an established firm with the innovative, outside the box thinking of a start-up venture. Full Product DetailsAuthor: Jim Dewald , W. Brett WilsonPublisher: University of Toronto Press Imprint: Rotman/UTP Publishing Dimensions: Width: 15.20cm , Height: 2.00cm , Length: 22.90cm Weight: 0.480kg ISBN: 9781442650299ISBN 10: 144265029 Pages: 224 Publication Date: 02 June 2016 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAchieving Longevity makes a convincing argument that should bolster the courage of leaders who know they need to push their firms to greatness. -- Barry Silverstein Foreword Reviews, August 26, 2016 "'This book should be read by all managers, business faculty, and students... Essential.' -- D. W. Huffmire Choice Magazine vol 54:06:2017 ""Achieving Longevity makes a convincing argument that should bolster the courage of leaders who know they need to push their firms to greatness."" -- Barry Silverstein Foreword Reviews, August 26, 2016" “Achieving Longevity makes a convincing argument that should bolster the courage of leaders who know they need to push their firms to greatness.” -- Barry Silverstein * Foreword Reviews, August 26, 2016 * ‘This book should be read by all managers, business faculty, and students… Essential.’ -- D. W. Huffmire * Choice Magazine vol 54:06:2017 * 'This book should be read by all managers, business faculty, and students... Essential.' -- D. W. Huffmire Choice Magazine vol 54:06:2017 Achieving Longevity makes a convincing argument that should bolster the courage of leaders who know they need to push their firms to greatness. -- Barry Silverstein Foreword Reviews, August 26, 2016 Author InformationJim Dewald is Dean of the Haskayne School of Business at the University of Calgary. W. Brett Wilson, CM, is one of Canada’s best-known businessmen and most respected philanthropists. Tab Content 6Author Website:Countries AvailableAll regions |