Overview

Ever wondered why the words you write aren't having the impact you expect? In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand. With the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes. Packed with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.

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Rob Self-Pierson is an author, brand language expert and founder of The Brand Language Studio. At work he helps organisations form deeper, richer, more rewarding relationships with the people who matter to them most. At play, he writes travel memoirs about the journeys that define him.

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