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OverviewFor more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more! Full Product DetailsAuthor: Roger von OechPublisher: Little, Brown & Company Imprint: Grand Central Publishing Dimensions: Width: 14.00cm , Height: 1.80cm , Length: 20.90cm Weight: 0.252kg ISBN: 9780446404662ISBN 10: 0446404667 Pages: 256 Publication Date: 02 September 2010 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviews'Business brilliance!' -- USA Today 'This new WHACK is even more potent.' -- Betty Edwards, author of Drawing on the Right Side of the Brain 'What a technique!' -- ABC's 20/20 'Using this product may beat consulting the I Ching.' -- Fortune 'Roger von Oech has won a loyal following around the country.' -- BusinessWeek 'Very refreshing...a book about how to get through life!' -- Richard Bolles, Author of What Color Is Your Parachute 'Roger von Oech runs alps around everyone else in the creativity consulting business.' -- San Francisco Examiner 'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' -- James Adams, author of Conceptual Blockbusting Business brilliance! - USA Today This new WHACK is even more potent. - Betty Edwards, author of Drawing on the Right Side of the Brain What a technique! - ABC's 20/20 Using this product may beat consulting the I Ching. - Fortune Roger von Oech has won a loyal following around the country. - BusinessWeek Very refreshing...a book about how to get through life! - Richard Bolles, Author of What Color Is Your Parachute Roger von Oech runs alps around everyone else in the creativity consulting business. - San Francisco Examiner A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life! - James Adams, author of Conceptual Blockbusting Author InformationRoger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas. Tab Content 6Author Website:Countries AvailableAll regions |
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