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Overview"This study by Phillip Eubanks challenges traditional accounts of metaphor and significantly expands theories of ""conceptual"" metaphor by examining Trade Is War metaphor as it occurs in concrete discourse. Although scholarly interest in metaphor as an aesthetic, linguistic, and cognitive phenomenon has long endured, Eubanks is among the first to consider metaphor in its sociohistorical role. Questioning major accounts of metaphor from Aristotle to the present, Eubanks argues that metaphor is not just influenced by but actually is constituted by its concrete operation. Far-reaching in its implications for our understanding of metaphor, Eubanks's premise enables us to see metaphor as a sweeping rhetorical entity even as it accounts for the more localized operations of metaphor of interest to linguists, philosophers of language, and cognitive scientists. Providing a new model of metaphoric functioning, Eubanks reconsiders the most promising account of metaphor to date, the notion of ""conceptual metaphor."" Eubanks focuses on the conceptual metaphor Trade Is War--a metaphor found wherever people discuss business and commerce--to develop his rhetorical model of metaphor. He analyzes Trade Is War as it occurs in the print news media, on television discussion shows, in academic works, in popular nonfiction and novels, in historic economic commentary, and in focus group talk. While these examples do reveal a rich variety in the make-up of Trade Is War, much more than mere variety is at stake. Trade Is War is implicated in an extended and rhetorically complex conversation with other metaphors and literal concepts: trade is peace, Trade Is a Game, Trade Is Friendship, Trade is a Journey, and Markets Are Containers. The recognition and analysis of this constituting conversation furthers a reevaluation theory. What also emerges, however, is a valuable portrait of the discourse of trade itself, a discourse that depends importantly upon a responsive interchange of metaphors." Full Product DetailsAuthor: Philip EubanksPublisher: Southern Illinois University Press Imprint: Southern Illinois University Press Edition: 3rd Revised edition Dimensions: Width: 15.20cm , Height: 2.00cm , Length: 22.90cm Weight: 0.500kg ISBN: 9780809323340ISBN 10: 0809323346 Pages: 224 Publication Date: 30 September 2000 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsPhilip Eubanks makes significant contributions to the theory of metaphor, both generally and in particular. This is the first general study within the theory of cognitive metaphor that examines in detail, for a given field of discourse, its characteristic metaphors and their implications. --Donald C. Freeman, Professor of English, University of Southern California, and author of Essays in Modern Stylistics Philip Eubanks makes significant contributions to the theory of metaphor, both generally and in particular. This is the first general study within the theory of cognitive metaphor that examines in detail, for a given field of discourse, its characteristic metaphors and their implications. Donald C. Freeman, Professor of English, University of Southern California, and author of Essays in Modern Stylistics Philip Eubanks makes significant contributions to the theory of metaphor, both generally and in particular. This is the first general study within the theory of cognitive metaphor that examines in detail, for a given field of discourse, its characteristic metaphors and their implications. --Donald C. Freeman, Professor of English, University of Southern California, and author of Essays in Modern Stylistics Philip Eubanks makes significant contributions to the theory of metaphor, both generally and in particular. This is the first general study within the theory of cognitive metaphor that examines in detail, for a given field of discourse, its characteristic metaphors and their implications. -- Donald C. Freeman, Professor of English, University of Southern California, and author of Essays in Modern Stylistics Philip Eubanks makes significant contributions to the theory of metaphor, both generally and in particular. Thisis the first general study within the theory of cognitive metaphor that examines in detail, for a given field of discourse, its characteristic metaphors and their implications. --Donald C. Freeman, Professor of English, University of Southern California, and author of Essays in Modern Stylistics Philip Eubanks makes significant contributions to the theory of metaphor, both generally and in particular. This is the first general study within the theory of cognitive metaphor that examines in detail, for a given field of discourse, its characteristic metaphors and their implications. --Donald C. Freeman, Professor of English, University of Southern California, and author of Essays in Modern Stylistics Philip Eubanks makes significant contributions to the theory of metaphor, both generally and in particular. This is the first general study within the theory of cognitive metaphor that examines in detail, for a given field of discourse, its characteristic metaphors and their implications. --Donald C. Freeman, Professor of English, University of Southern California, and author of Essays in Modern Stylistics Author InformationPhilip Eubanks is an assistant professor of English at Northern Illinois University. Tab Content 6Author Website:Countries AvailableAll regions |
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