A shift in consumer research paradigm
Author:   M S Thomsen ,  A Govender ,  B L Jacobsen
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9783844300420


Pages:   284
Publication Date:   10 February 2011
Format:   Paperback
Availability:   In stock   Availability explained
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A shift in consumer research paradigm


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Overview

This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.

Full Product Details

Author:   M S Thomsen ,  A Govender ,  B L Jacobsen
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.417kg
ISBN:  

9783844300420


ISBN 10:   3844300422
Pages:   284
Publication Date:   10 February 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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