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OverviewFull Product DetailsAuthor: Daniel Grossman , Richard HayesPublisher: Rutgers University Press Imprint: Rutgers University Press Dimensions: Width: 14.00cm , Height: 1.80cm , Length: 21.60cm Weight: 0.312kg ISBN: 9780813538587ISBN 10: 0813538580 Pages: 222 Publication Date: 16 August 2006 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAcknowledgments Introduction Chapter 1. We Need to Talk Chapter 2. Hope for the Best, Prepare for the Worst Chapter 3. Why Reporters Do What They Do Chapter 4. Do You Hear What You're Saying? Chapter 5. Mastering the Interview Chapter 6. A Reporter's Most Trusted Source: You Chapter 7. Choosing the Right Communication Tools Chapter 8. The Scientist as Celebrity and Activist Notes Resources IndexReviewsThis is an invaluable guide for scientists seeking to learn how to better communicate with - and through - the media. The book gives the kind of insight into news operations that will allow researchers to better understand the process and to feel more comfortable talking with reporters. And the timing is just right - now more than ever we need an improved public understanding of science and the way it affects our lives. - Deborah Blum, 1992 Pulitzer Prize winner for beat reporting on primate research This is an invaluable guide for scientists seeking to learn how to better communicate with - and through - the media. The book gives the kind of insight into news operations that will allow researchers to better understand the process and to feel more comfortable talking with reporters. And the timing is just right - now more than ever we need an improved public understanding of science and the way it affects our lives. - Deborah Blum, 1992 Pulitzer Prize winner for beat reporting on primate research Author InformationRICHARD HAYES is media director of the Union of Concerned Scientists, an independent nonprofit alliance of more than 100,000 citizens and scientists. He lives in Arlington, Virginia. DANIEL GROSSMAN is a science journalist, radio and Web producer, and educator who has covered the science beat for more than eighteen years. He lives in Watertown, Massachusetts. Tab Content 6Author Website:Countries AvailableAll regions |
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