Overview

Blending concepts from psychology, business and management, A Primer on Innovative & Entrepreneurial Behaviour, is a unique book that aims to awaken the entrepreneurial spark among young learners. Readers embark on a journey from thinking creatively, to exhibiting innovative and entrepreneurial behavior and possibly setting up their own entrepreneurial ventures. Beginning an entrepreneurial journey is filled with both opportunities and challenges. There are some who make it big, some who fail and there are many others who go unnoticed. But at the heart of it, they all strive towards solving some problem and making a difference. The purpose of this book is to help students better understand the nuances of entrepreneurial behaviour by exploring the various associated dimensions of creative thinking, innovation and leadership. This, in addition to the process of entrepreneurship itself and finally integrating all the concepts to present a holistic picture of the entrepreneurial journey. This framework is also in complete alignment with India's new National Education Policy. A Primer on Innovative & Entrepreneurial Behaviour contains exercises, India-centric examples and cases to supplement the concepts, creating a more application-oriented volume. It provides guidance and inspiration to every learner to believe that each one of them can generate concrete ideas leading to innovative and entrepreneurial behaviour and the leadership required to nurture the same.

Full Product Details

Author:   Sushmita Biswal Waraich (Amity University, India) ,  Kavita Singh (University of Delhi, India)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.90cm
ISBN:  

9781801174152

ISBN 10:   1801174156
Pages:   328
Publication Date:   09 February 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Section I. Problem Solving and Creative Thinking Chapter 1. Problem Solving Chapter 2. Thinking and creative output Chapter 3. Creative thinking for problem solving Chapter 4. Role of critical thinking in creativity Chapter 5. Design thinking Section II. Innovative Behavior and Innovation Chapter 6. Understanding Innovation Chapter 7. Innovation: Its importance for business and economy Chapter 8. Innovative behavior Chapter 9. Innovation as a process Section III. Leadership for encouraging Creative, Innovative and Entrepreneurial Behaviour Chapter 10. Introduction to Leadership Chapter 11. Leadership and Culture of Collaboration and Experimentation Chapter 12. Leadership and Change Mindset Chapter 13. Entrepreneurial Leadership Chapter 14. Leading Business Enterprise and Social Contribution Section IV. Entrepreneurial behavior and Entrepreneurship Chapter 15. Entrepreneurial Behaviour Chapter 16. The Entrepreneurial Process Chapter 17. Competitive edge and continuity of business Chapter 18. Encouraging entrepreneurship education Section V. Creativity to Entrepreneurship Chapter 19. Creativity to Entrepreneurship

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Author Information

Sushmita Biswal Waraich is an Associate Professor at Amity Institute of Psychology and Allied Sciences, Amity University (Noida, U.P.) and holds a PhD from University of Delhi (India). Kavita Singh, PhD (Management) is a Professor at the Faculty of Management Studies, University of Delhi (India).

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