Overview

Invitation to walk along This book is a walk-not a sprint-through the UGC NET Management syllabus (Code 17), guided by two fresh MBA graduates, Meera and Aarav. It is not a manual, but a living conversation: one that unfolds across library benches, terrace study sessions, and chai breaks in Chennai. Through their dialogues, doubts, and discoveries, readers are gently led through the ten units of the syllabus, each anchored in emotional clarity and practical relevance. Rather than rote memorization, Meera and Aarav model a pedagogy of care: they ask questions, build metaphors, and connect theories to everyday life-from filter coffee pricing to union negotiations in family-run factories. Each chapter blends syllabus coverage with emotional anchoring, helping aspirants not just prepare for the exam, but understand the managerial world they are entering. The final section offers multiple-choice questions drawn from past UGC NET papers, each with explanation. Answers are, contextualized, and emotionally decoded. This is a book for those who want to walk into the world of management with dignity, empathy, and strategic clarity. Whether you are studying alone at midnight or revising with friends on a rooftop, this journey is yours. Meera and Aarav are simply walking beside you

Full Product Details

9798271070228

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available