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OverviewA Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design for each’ or a ‘design for all’ strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM – the Cultural Viewpoint Metaphors perspective – the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors’ potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors’ own work in HCI and Semiotic Engineering. Luciana Salgado, Carla Leitão and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informática of Rio de Janeiro's Pontifical Catholic University (PUC-Rio). Full Product DetailsAuthor: Luciana Cardoso de Castro Salgado , Carla Faria Leitão , Clarisse Sieckenius de SouzaPublisher: Springer London Ltd Imprint: Springer London Ltd Edition: 2013 ed. Dimensions: Width: 15.50cm , Height: 0.80cm , Length: 23.50cm Weight: 2.292kg ISBN: 9781447160632ISBN 10: 1447160630 Pages: 130 Publication Date: 20 September 2014 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsPreface.- Introduction.- Semiotic Engineering and Culture.- Cultural Viewpoint Metaphors.- A Case Study: Re-designing the AVIS Website.- Final Discussion.- Index.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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