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OverviewThroughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes. Full Product DetailsAuthor: Mary Ellen ZuckermanPublisher: Bloomsbury Publishing Plc Imprint: Praeger Publishers Inc Volume: No. 165 Dimensions: Width: 15.60cm , Height: 2.00cm , Length: 23.50cm Weight: 0.567kg ISBN: 9780313306754ISBN 10: 0313306753 Pages: 296 Publication Date: 30 July 1998 Recommended Age: From 7 to 17 years Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction Women's Magazines, 1792-1918 Birth of the Big Six Leaders in the Field Editing the Women's Magazines Marriage of Convenience: Advertising and Women's Magazines What They Were Reading: Content in Women's Magazines, 1890-1918 Women's Magazines, 1919-1945 Women's Magazines in the Interwar Years Targeting Readers Creating the Women's Magazines Attracting Advertising Content in the Interwar Years World War II Women's Magazines, 1946-1995 Big Six to Seven Sisters New Contenders Epilogue Collections Used Bibliography IndexReviewsCovering the period from the Civil War to the end of the 20th century, [this book] provides fascinating information about a wide range of issues in social, businesses and economic, and, of course, women's history. The studies of details of the editing, publishing, and sales of these magazines, and of their use of advertising to attract the desired audience, as well as the analysis of the changing contents of the articles published and their relation to emerging social and cultural patterns, make this book important for all interested in understanding changes in society at this time. -Stanley L. Engerman John H. Munro Professor of Economics and Professor of History University of Rochester Author InformationMARY ELLEN ZUCKERMAN is Associate Professor of Marketing at the Jones School of Business at SUNY—Geneseo. She is the author of Sources in the History of Women's Magazines, 1792-1960 (Greenwood, 1991) and coauthor of The Magazine in America (1991). Tab Content 6Author Website:Countries AvailableAll regions |
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