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OverviewA Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952–2012, Benoit investigates the three functions—acclaims, attacks, and defenses—and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric. Full Product DetailsAuthor: William L. BenoitPublisher: Lexington Books Imprint: Lexington Books Dimensions: Width: 15.10cm , Height: 1.80cm , Length: 23.30cm Weight: 0.376kg ISBN: 9781498525350ISBN 10: 1498525350 Pages: 284 Publication Date: 16 October 2015 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsPreface Part I: Preliminaries 1. Introduction: Political Television Spots 2. Method: The Functional Approach to Political Advertising Part II: Presidential Campaigns 3. In the Beginning: 1952, 1956; The Democrats Ascend: 1960, 1964 4. Nixon’s Return: 1968, 1972; After Watergate: 1976, 1980 5. Republicans in Control: 1984, 1988; The End of the Millennium: 1992, 1996 6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama, African American President, 2008, 2012 7. Primary Campaigns: Who Shall Lead Us? 8. Third-Party Candidate Political TV Spots: Another Choice Part III: Other Campaigns 9. Other Theories: Issue Ownership and Functional Federalism in Political TV Spots 10. Non-Presidential and Non-U.S. TV Spots Part IV: Comparisons 11. Trends and Contrasts of Political Television Spots 12. Development of American Political Television Spots 13. Conclusions and Implications Appendix. Functional Theory Codebook ReferencesReviewsBenoit is a communication scholar of the highest order, a researcher who reveals the importance of studying message. A Functional Analysis of Political Television Advertisements is exhaustive in its analysis of a wide range of spots created for candidates varying in level of government, stage of campaign, and nation. There are few works that parallel Benoit's effort in producing a generalizable set of findings that reflect genuine insights, and it is sure to have a sustained impact on the field. -- Lance Holbert, University of South Carolina Benoit's insights and new perspectives on how political advertising impacts voters is a must read for scholars and professionals in political communication. A Functional Analysis of Political Television Advertisements provides the crucial next step in understanding the dynamics at work in campaigns micro targeted to specific publics. -- Gregory Payne, Emerson College Author InformationWilliam L. Benoit is professor of communication studies at Ohio University. Tab Content 6Author Website:Countries AvailableAll regions |
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