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OverviewA Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation. Full Product DetailsAuthor: Stroh Tim , Catherine MoolenschotPublisher: Wilde Griffen Publishing Imprint: Wilde Griffen Publishing Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.60cm Weight: 0.386kg ISBN: 9780648155300ISBN 10: 0648155307 Pages: 228 Publication Date: 08 March 2018 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationCatherine is an author and professional editor in Melbourne Australia. Tab Content 6Author Website:Countries AvailableAll regions |
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