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OverviewThis book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. Full Product DetailsAuthor: P. DonzéPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2014 Weight: 0.222kg ISBN: 9781349482221ISBN 10: 1349482226 Pages: 152 Publication Date: 11 April 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationPierre-Yves Donzé is Associate Professor and Hakubi scholar at Kyoto University, Japan. He earned his PhD from University of Neuchâtel, Switzerland, before embarking upon research projects in Japan and the United States. His research interests include the global luxury goods business and the history of technology transfer. Tab Content 6Author Website:Countries AvailableAll regions |
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