Overview

The relationship between media development and politics is inherently intertwined, and characterised by a push and pull as one is steamrolled ahead by the introduction of new technologies and the other scrambles to keep up with the implications. Nowhere is this clearer than in the history of television in South Africa. This edited volume, 50 Years of Television in South Africa, explores the evolution, impact, and future of television in South Africa. It's unique contribution lies in its interdisciplinary approach, bringing together scholars, media practitioners, policymakers, and cultural commentators to offer diverse perspectives on television’s role in South African society. Television’s introduction in South Africa was not just a technological event; it was deeply intertwined with the country’s political and social landscape. Documenting this historical context provides insights into how media and technology intersect with political regimes and societal norms in this context and the world over.

Full Product Details

Author:   Sisanda Nkoala ,  Gilbert Motsaathebe
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9783032001627

ISBN 10:   3032001625
Pages:   554
Publication Date:   10 September 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

1. The political and social context surrounding the introduction of television in 1976.- 2. From Apartheid to Democracy to Where? – A Critical Examination of Public Television Regulation Over the Past 50 Years.- 3. Ouroboros: from evil black box to ugly monster. The history of South Africa’s television news.- 4. Apartheid Television and Language Ideologies: Selected Case Studies.- Section 2: Programming and Content Shifts.- 5. From one evening news bulletin to a news bulletin every hour.- 6. Theoretical shifts in television based Entertainment Education (E-E) interventions on HIV and AIDS in South Africa.- 7. Television and Peacebuilding: CCV Television’s nation-building role during the period of political transition in South Africa.- 8. Global Characters in Local Contexts: Examining the Representation of Matriarchs in Uzalo: Blood is Forever.- 9. The ‘Americanisation’ of South African Television and the Ethical Erosion of Society.- 10. Self-Representation Went Wrong? Tabloidizing Blackness in the Moja Love Channel.- 11. South African television ‘and its prioritization of soap operas as key genres of entertainment.- Section 3: Audience and Engagement.- 11. Does South Africa belong to all who live in it? Decoding ethnic minorities representation in South Africa television.- 12. Perceptions and Imaginations of Black Youth in New Brighton Township.- 13. Television storytelling: audience and meaning-making of television soap opera texts.- 14. Televising Truth: The Implications of Televising South Africa’s TRC.- Section 4: Television and Languages in a Multicultural and Multilingual Context.- 15. Gender Portrayals in Television Advertising.- 16. The Power of the Screen: Television's Impact on Consciousness-Raising and Public Discourse Perspectives- 17. From (in)visible and imitated disability in South African television to exposing televiewers to actors with disabilities in South African Soap Operas.- 18. From Screen to Society: Multilingual Families in South African Television Drama.- Section 5: The Emergence of Other Role-Players in the Television Industry.- 19. TV Personalities' Perspectives on Television Development in South Africa: A Phenomenological Inquiry.- 20. Broadcasting the rainbow nation: SABC’s contemporary approach to public interest programming.- 21. Radio Meets TV: Exploring the Relationship Between Radio and Television in South Africa Over the past 50 Years.- Section 6: Television and Digitality.- 22. Analysing Online Discourse: Exploring COVID-19 Vaccination Politicization among Carte Blanche Audiences.- 23. A qualitative study on the challenges and opportunities of digital migration of the South African uMaskandi music.- 24. The monolith crumbles: digital diversification and television news in South Africa.- 25. South African Drama Goes Digital: The Case of Uzalo’s Digital Content Strategy.- Section 7: Industry and Economics.- 26. Save our SABC: The fight for a functional public broadcaster in South Africa.- 27. The Political Economy of Television Broadcast in South Africa: Did Apartheid End?.- 28. The Role of Political Advertisements on Television: A Case of Democratic South Africa.

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Author Information

Sisanda Nkoala (PhD) is a multi-award-winning researcher and a former award-winning journalist. She is an Associate Professor in the Linguistics Department at the University of the Western Cape and holder of the UWC Chair in Media Inclusion and Diversity. Her work focuses on rhetoric, media and multilingualism. Her previously published work includes a 2 volume series titled 100 Years of Radio in South Africa.  Gilbert Motsaathebe (PhD) is an NRF-rated Full Professor at the North-West University, where he is attached to the Indigenous Language Media in Africa research entity. He has a long history in academia and television practice, having previously taught at various local and international universities and worked for television stations such as Bop TV, SABC and ETV.

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