Overview

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Full Product Details

Author:   Al Ries ,  Laura Ries
Publisher:   HarperCollins Publishers Inc
Imprint:   Harper Business
Dimensions:   Width: 18.70cm , Height: 1.70cm , Length: 23.50cm
Weight:   0.358kg
ISBN:  

9780060007737

ISBN 10:   0060007737
Pages:   272
Publication Date:   20 March 2011
Audience:   General/trade ,  Professional and scholarly ,  College/higher education ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Reviews

Indispensable to anyone seeking to build a business into a recognized brand. -- --Philip J. Romano, CEO, Romano Enterprises Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how. -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding. -- --Patrick M. Sullivan, CEO, SalesLogix Provides a worthwhile addition to the branding library. This book's worth buying. -- --Atlanta Business Chronicle If you want to...lasso consumers and burn brand identity into their minds, read this book. -- --Advertising Annual 1999

"""Indispensable to anyone seeking to build a business into a recognized brand."" -- --Philip J. Romano, CEO, Romano Enterprises ""Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how."" -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University ""Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding."" -- --Patrick M. Sullivan, CEO, SalesLogix ""Provides a worthwhile addition to the branding library. This book's worth buying."" -- --Atlanta Business Chronicle ""If you want to...lasso consumers and burn brand identity into their minds, read this book."" -- --Advertising Annual 1999"

Author Information

Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.   Al Ries and his daughter and business partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller. For more information, visit www.ries.com.   

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