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OverviewThe eleventh edition of this yearly letter contains a timely and panoramic view of the subject universe, filled with observations, facts and opinions about the turbulent and complex world of international brands. Originally a privately published contrarian view, the letter has expanded in vision and distribution over the years. This is its debut appearance in book form. Full Product DetailsAuthor: SmossPublisher: Createspace Independent Publishing Platform Imprint: Createspace Independent Publishing Platform Dimensions: Width: 15.20cm , Height: 0.20cm , Length: 22.90cm Weight: 0.068kg ISBN: 9781508761303ISBN 10: 1508761302 Pages: 40 Publication Date: 04 March 2015 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationSMoss, brand guru, philosopher, writer, and artist divides his time between Europe, India and Southern California. A disciple of designers Armin Hofmann, Fritz Gottschalk and Paul Rand, he was based in NYC for 25 years. From 2006-2014 he served as CEO of The Medinge Group, the Stockholm-based think-tank on international branding. He acts as Brand Ambassador for Gottschalk+Ash of Z rich, Switzerland; is a faculty member at Academia di Belle Arti Cignaroli of Verona, Italy where he teaches International Branding: Theory and Practice ; and is the author of What Is A Brand?, available on Amazon. Tab Content 6Author Website:Countries AvailableAll regions |
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