Overview

China represents a profound, long history, a vibrant presence and an important role in the world. This book offers a profound and initial attempt to excavate and decipher the historical, political and cultural moral values of China. It shows the rationale and legitimacy behind Chinese socialist value propositions of contemporary Chinese nation. It contributes to the understanding of values and the appreciation of Chinese cultural norms with its nuanced approach. 拥有悠久历史与深厚底蕴的中国，在当今全球舞台扮演着愈发积极且重要的角色。由24字组成的社会主义核心价值观，集中体现了中国官方所推崇的当代中国集体价值诉求与实践纲领，本书旨在从历史、政治与文化的视角，初步尝试发掘并解读其形成的根源及合理性，并帮助读者理解其背后根深蒂固的伦理价值体系。

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9782889314393

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Professor, Founder and Director of the Center for International Business Ethics (CIBE) and Center for Green Entrepreneurship (CGE) at the University of International Business and Economics (UIBE), Beijing/China. Dr Liu is the Director of the Center for North America at UIBE, his area of research and teaching covers marketing, business ethics, cross-cultural communication and business law.教授，对外经济贸易大学国际经济伦理研究中心及绿色创业研究中心创始人、主任，对外经济贸易大学北美研究中心主任，中美国际管理学院与中法国际工商管理学院创始人。其研究领域包括市场营销、商业伦理、跨文化沟通以及商法。

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