Overview

Secrets is a tour de force that combines self-help, how-to, autobiography, and short stories to dig into such topics as entrepreneurship vs. employment, money management vs. money DIY, marketing and the soft sell, vacations and health, the payback for decency, and the virtues of Generous Free Enterprise vs. traditional free enterprise. The author bashes conventional wisdom and introduces new, more dynamic and effective ways to think and act: competitive supremacy(TM), not competitive advantage; customer collaboration(TM), not customer satisfaction; Intelliniche(TM), not branding; and the Big 4 Behaviors, not, SOS, and more. Pete Geissler has shown the world that living large is within the grasp of everyone with passion and talent. Read this book, follow his lead, and prosper.

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9781978197756

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Pete Geissler is a freelance writer, professor/teacher/coach, and publisher. His impressive credentials as an entrepreneur are complemented by his academic credentials: he has been Adjunct Professor of Advanced Professional/Technical Writing, Carnegie Mellon University, and Senior Lecturer in Writing, Duquesne University Graduate School of Environmental Science and Management. He has authored eleven self-help books, one a publisher's best-seller, and has ghost-written more than three million words for Fortune 500 and other firms that have been published or spoken in formal venues.

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