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OverviewApply psychology and behavioural science to your designs.We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. Here are some of the questions this book will answer: What grabs and holds attention. What makes memories stick? What is more important, peripheral or central vision? Can you predict the types of errors people will make? What is the limit to someone's social circle? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. SamplesPreview pages to 100 Things Every Designer Needs to Know About People > Full Product DetailsAuthor: Susan WeinschenkPublisher: Pearson Education (US) Imprint: New Riders Publishing Edition: 2nd edition Dimensions: Width: 17.30cm , Height: 1.20cm , Length: 23.20cm Weight: 0.400kg ISBN: 9780136746911ISBN 10: 0136746918 Pages: 256 Publication Date: 25 August 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationSusan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin. Tab Content 6Author Website:Countries AvailableAll regions |