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OverviewFrom every corner of the USA to all of Central and South America, Latin markets offer multinational corporations access to a market of nearly 600 million Latin consumers. In the U.S. alone, Hispanic markets will represent $1 trillion by 2010. Mexico, Brazil, and the United States' Latin population of 34,000,000 share much that is attractive to corporations: youth, rapid technology adoption rates, and a hot culture that is sweeping the world. Now, three experts on the Latin marketplace analyze and identify core business success factors, drawing upon over 100 executive interviews, and in-depth case studies from pioneering firms. Coverage also includes: understanding the competitive landscape; timing market entry; branding; identifying compelling value propositions; manufacturing; deploying infrastructure and information technology; and funding growth. The book includes a full chapter on delivering healthcare products and services, and concludes with a preview of the future that accounts for the impact of multiple political and economic scenarios. Full Product DetailsAuthor: Fernando Robles , Francoise Simon , Jerry HaarPublisher: Pearson Education Inc Imprint: Pearson Education Inc ISBN: 9786611083885ISBN 10: 661108388 Publication Date: 01 January 2003 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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