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OverviewFull Product DetailsAuthor: John O'Brien , David GallagherPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Dimensions: Width: 15.80cm , Height: 1.60cm , Length: 23.50cm Weight: 0.405kg ISBN: 9781398600164ISBN 10: 1398600164 Pages: 264 Publication Date: 03 April 2021 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter - 00: Introduction; Chapter - 01: The world – what you need to know; Chapter - 02: The truth – what we mean by it; Chapter - 03: The why – understanding the context of truth and purpose; Chapter - 04: The where – finding truthful purpose in business; Chapter - 05: The way – how your culture is key; Chapter - 06: The how – audiences and stories; Chapter - 07: The what – understanding your channels; Chapter - 08: The wow – how to measure success; Chapter - 09: Activate NOW;ReviewsA must-read for executives, entrepreneurs, investors, and everyone interested in understanding how to link profit with human-centric social impact. A hugely insightful read for journalists as well, as truth-seekers and communicators. A brilliant book! * Elizabeth Filippouli, Journalist, Author & Founder, Global Thinkers Forum * Authentic purpose, clear values, and ethical culture are now critical for enduring business success. John and David provide a timely challenge to marcomms professionals to help deliver this. * Prof David Grayson CBE, Chair, The Institute of Business Ethics * This is not a book about how to run an effective marketing campaign - it is something much more profound. Read this book! * Rob Flaherty, Chairman, Ketchum * Truth Be Told is the result of two well-respected communications professionals and provides many interesting insights and observations about one of the most challenging business topics of our time. A must read for those who want to make a true difference in building meaningful reputations and brands. * Andre Manning, Managing Director, Logeion, Netherlands Association for Communications Professionals * In a world of fake news, it is more important than ever for brands to be 'Truth Tellers' and to tell their brand stories authentically. This book is brilliant at helping brands achieve this important ambition moving forward. * Fred Cook, Director, USC Center for Public Relations Annenberg School * Businesses and brands have come to understand the power - even necessity -- of a clearly articulated purpose has recently become well understood but nailing it is harder than it sounds. Truth Be Told provides a roadmap for business and communications leaders to identify an authentic, credible and inspiring purpose. * Kim Sample, President, The PR Council * Founding strategies and communications on purpose-based truth is a shortcut to success - Truth Be Told offers a clear pathway to make this effective. * Sophie Cornish, Chief Executive, The Marketing Society * As more and more companies activate their purpose and consider how best to connect with key audiences, Truth Be Told shows them how to be successful. An indispensable playbook for every PR and marketing professional committed to driving positive change. * Paul Polman, Co-Founder, Imagine * This book chronicles a moment of profound change and provides a roadmap to help all those who would learn from those who have gone before and wish to give the best version of themselves to those they serve, their fellow citizens and their companies. Utterly riveting. * Sir Tim Smit, Founder, Eden Project * Truth Be Told is a really timely and helpful book, packed full of global examples, references, and handy checklists. A refreshing mix of common sense and sound research to ensure that any organization knows how to observe the truth, the whole truth and nothing but the truth in everything it does if it's to succeed now and into the future. * Rita Clifton CBE, Deputy Chairman, John Lewis * Those brands that succeed moving forwards will be those living and breathing a clear purpose authentically which makes this book an essential and timely read for marketing leaders. * Peter Markey, Chief Marketing Officer, Boots plc * A must-read for executives, entrepreneurs, investors, and everyone interested in understanding how to link profit with human-centric social impact. A hugely insightful read for journalists as well, as truth-seekers and communicators. A brilliant book! * Elizabeth Filippouli, Journalist, Author & Founder, Global Thinkers Forum * Authentic purpose, clear values, and ethical culture are now critical for enduring business success. John and David provide a timely challenge to marcomms professionals to help deliver this. * Prof David Grayson CBE, Chair, The Institute of Business Ethics * This is not a book about how to run an effective marketing campaign - it is something much more profound. Read this book! * Rob Flaherty, Chairman, Ketchum * Truth Be Told is the result of two well-respected communications professionals and provides many interesting insights and observations about one of the most challenging business topics of our time. A must read for those who want to make a true difference in building meaningful reputations and brands. * Andre Manning, Managing Director, Logeion, Netherlands Association for Communications Professionals * In a world of fake news, it is more important than ever for brands to be 'Truth Tellers' and to tell their brand stories authentically. This book is brilliant at helping brands achieve this important ambition moving forward. * Fred Cook, Director, USC Center for Public Relations Annenberg School * Businesses and brands have come to understand the power - even necessity -- of a clearly articulated purpose has recently become well understood but nailing it is harder than it sounds. Truth Be Told provides a roadmap for business and communications leaders to identify an authentic, credible and inspiring purpose. * Kim Sample, President, The PR Council * Founding strategies and communications on purpose-based truth is a shortcut to success - Truth Be Told offers a clear pathway to make this effective. * Sophie Devonshire, Chief Executive, The Marketing Society * As more and more companies activate their purpose and consider how best to connect with key audiences, Truth Be Told shows them how to be successful. An indispensable playbook for every PR and marketing professional committed to driving positive change. * Paul Polman, Co-Founder, Imagine * This book chronicles a moment of profound change and provides a roadmap to help all those who would learn from those who have gone before and wish to give the best version of themselves to those they serve, their fellow citizens and their companies. Utterly riveting. * Sir Tim Smit, Founder, Eden Project * Truth Be Told is a really timely and helpful book, packed full of global examples, references, and handy checklists. A refreshing mix of common sense and sound research to ensure that any organization knows how to observe the truth, the whole truth and nothing but the truth in everything it does if it's to succeed now and into the future. * Rita Clifton CBE, Deputy Chairman, John Lewis * Those brands that succeed moving forwards will be those living and breathing a clear purpose authentically which makes this book an essential and timely read for marketing leaders. * Peter Markey, Chief Marketing Officer, Boots plc * Author InformationJohn O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective. David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards. Tab Content 6Author Website:Countries AvailableAll regions |
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