Free Delivery Over $100
|
|
|||
|
||||
OverviewA systematic study of the performance of the various modes of inland transport in the UK. Designed to be a handbook for students of transport economics, the text seeks to return to the first principles of economics. Avoiding analytical sophistication, John Hibbs writes about conceptual economics in a way that should be accessible to the non-specialist reader. The volume is organized into four different parts. Part 1, on the economic issues, is a template which examines relevant economic issues (the basic concepts, the importance of costing, the importance of pricing, allocative efficiency, consumer effectiveness, externalities and the environment, and transport and public policy). Part 2 applies the ideas explored in the first part to different modes of transport (general problems of the infrastructure, freight transport and distribution, road passenger transport, including the private car, the railway problem, and transport and tourism). Part 3 discusses the meaning of marketing, exploring how managers pursue their objectives (efficiency, effectiveness and the marketing mix, efficiency and the 7Ps, marketing in freight transport and distribution, and marketing in commercial road passenger transport). Part 4 presents a summary and conclusions. Full Product DetailsAuthor: John HibbsPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Dimensions: Width: 14.20cm , Height: 2.60cm , Length: 23.40cm Weight: 0.608kg ISBN: 9780749437725ISBN 10: 0749437723 Pages: 256 Publication Date: 31 January 2003 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Out of Print Availability: Out of stock  Table of ContentsReviewsThis essential new book sets to examine the performance of the various modes of inland transport in Britain. Crucially it looks at the extent to which their commercial activities tend to optimal efficiency in the allocation of scarce resources. Author InformationProfessor John Hibbs OBE PhD FCILT FinstTA is Emeritus Professor of Transport Management, Birmingham City University. He has published widely on the economics, marketing and management of transport, and he is an internationally recognised authority on the regulation of all forms of transport. After a career in management in the bus and coach industry and in British Rail, where he was Market Research Officer at the Eastern Region Headquarters, he moved to teaching and consultancy, and has advised government departments in Australia, the Czech Republic, Chile, Spain And Tanzania, as well as the United Kingdom. Tab Content 6Author Website:Countries AvailableAll regions |
||||
