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OverviewThis book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education. Full Product DetailsAuthor: Valerie Harwood , Nyssa MurrayPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2019 Weight: 0.454kg ISBN: 9783030253028ISBN 10: 3030253023 Pages: 310 Publication Date: 15 November 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter 1. Involving the critical and the cultural in promoting education.- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning.- Chapter 3. A critical cultural approach to social marketing?.- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education.- Chapter 5. The Lead My Learning campaign.- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign.- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning.- Chapter 8. A critical cultural social marketing approach.ReviewsAuthor InformationValerie Harwood is Professor of Sociology and Anthropology of Education at the University of Sydney, Australia. Her research focuses on disadvantage and educational inclusion, as well as investigating the adaption of social marketing for widening participation in higher education. Nyssa Murray is Project Manager for research to promote education in early childhood settings to create a social marketing campaign as part of an Australia Research Council Future Fellowship. She is a currently an Adjunct Lecturer at The University of Sydney, Australia. Tab Content 6Author Website:Countries AvailableAll regions |
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