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OverviewSorry. Your own brain is one of your biggest marketing problems. We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed. This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work - Why you can't objectively judge your own ideas - How groupthink and tribal loyalty steer you wrong - The uncomfortable truth about ""myside"" bias - Why AI may be making bad thinking worse This book won't be a comforting read. But it will make you a better marketer. Full Product DetailsAuthor: Roger Jackson , Dr Tim HolmesPublisher: Roger Jackson & Dr. Tim Holmes Imprint: Roger Jackson & Dr. Tim Holmes Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.340kg ISBN: 9781970749038ISBN 10: 1970749032 Pages: 186 Publication Date: 11 November 2025 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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