The Media Workflow Puzzle: How It All Fits Together

Author:   Clyde Smith ,  Chris Lennon
Publisher:   Taylor & Francis Inc
ISBN:  

9780815392897


Pages:   252
Publication Date:   18 March 2021
Format:   Hardback
Availability:   In Print   Availability explained
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The Media Workflow Puzzle: How It All Fits Together


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Author:   Clyde Smith ,  Chris Lennon
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Weight:   0.644kg
ISBN:  

9780815392897


ISBN 10:   0815392893
Pages:   252
Publication Date:   18 March 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents Introduction Acknowledgements Introduction Overview Revolution #1 – Television Enters the Scene Revolution #2 – We Go Digital and Files Replace Physical Media Revolution #3 – Multiplatform Distribution Revolution #4 – Things Get Cloudy Production Cameras The Types of Cameras and Their Uses The Basics of Digital Cameras The Implications of Camera Imaging Sensor Choice on System Requirements The Various Forms of Color Coding & Color Spaces What Does Gamma and Log Processing Mean? What RAW Means and How to Digitally Process It Compressed File Systems Uncompressed File Systems Common Camera Media Types Common File Formats for Cameras Common Production Formats What Ingest Means and How to Organize It Asset Management On-set Grading Dailies Sources and Types of Metadata The Role of the DIT The Role of the Data Wrangler eXtensible Markup Language (XML) Key XML Terminology Cloud Impacts Post-Production Introduction Post-Production in Detail Preparation Technical Preparation Post-Production Specific for TV The End Game! Dailies in More Depth Editorial Different Editorial Groups Visual Effects (VFX) VFX in Pre-Production VFX in Production VFX in Post-Production Sound Sound Editorial Mixing Predubs Soundtrack Versions Audio Loudness for TV and the Home Digital Intermediate Conforming Image Fixing Finishing Color Pre-Timing and Reference Look Mastering and Versioning Preparation Mastering and Versioning Mastering and Versioning Applied to TV Documentary Titling, Captions, Subtitles, and Alternate Takes Title Sequences Captioning and Subtitling Alternate Takes Quality Control (QC) QC for Theatrical Delivery QC for Television Compliance QC for Television Delivery Content QC Area for TV Immersive Audio QC QC Database of QC Items Photosensitive Epilepsy (PSE) Sound Audibility for Television Archive The Future of Post-Production Bonus Content Special Section 1: Color Pipeline Special Section 2: High Dynamic Range Special Section 3: Visual Effects Managing Your Media Assets and Workflows Content Identification and its own metadata Advertising Content Identification for Programs Business Systems DAM/MAM Systems Programming Workflow Media Planning and Promotion in Linear Network and Broadcast Television Sales/Traffic/Scheduling Master Control Automation / Playback How BXF Can Help Quality Control Annex A: Classification of QC checks The Interoperable Master Format Implications of IMF for Asset Management and Workflows The Business Case for IMF Automating Workflows Cloud Impacts Distribution to the Viewer History and Evolution of Broadcast Networks and Stations Modern Broadcast Networks and Stations History and Evolution of Cable Systems and Cable Channels Traditional Cable Systems and Cable Channels History and Evolution of Satellite Television Modern Satellite Television Systems History and Evolution of Internet Video and OTT Services Modern Internet Video and OTT Services Modern Cable Systems History and Evolution of Pre-Recorded Media History and Evolution of Digital Cinema Modern Digital Cinema Workflows Mastering Picture Stereo Picture Captions and Subtitles Auxiliary Data Other Unique Formats Creating the Digital Cinema Package (DCP) MXF Wrapping and Encryption Composition Play List (CPL) Asset Map, Volume Index, and Packing List Key Delivery Message (KDM) Transport Theater Storage and Projection Theater Management Systems (TMS) Showtime Projection Projector Types Summary – The Impact of Distribution Systems on Production Workflows Wrapup – Content Delivery to Multiple Distribution Systems Archive and Preservation Introduction Why Digital Archive Creation Consumption Archive Libraries, Repositories, and Archives Digital Library Digital Repository and Digital Archive Preservation Library and Archive Science Forever Is a Long Time What Is an Asset? Asset Value The Asset Construct Technical Metadata Connecting Metadata and Essence Data Scale Enterprise and Broadcast Technology Collide Backup Hierarchical Storage Management (HSM) Content Storage Management (CSM) and Active Archive Software Defined Archive (SDA) Build Versus Buy Storage Technology Solid State Hard Drives Optical Disc Data Tape Public Cloud Services Future Technologies Storage Classifications Tier 0 Storage Tier 1 Storage Tier 2 Storage Tier 3 Storage Tier 4 Storage Storage Tier Summary The Anatomy of a Digital Archive Storage Abstraction Storage Orchestration Archive Maintenance Asset Integrity Connecting the Bits and Pieces Archive Transformation and Modernization Standards-Based Digital Asset Protection Archive eXchange Format (AXF) Standard A Closer Look AXF Structures Inside an AXF Object History of AXF Conclusion Looking Ahead Looking Deep into the Future: Al Kovalick The Granddaddy of Exponential Laws in Electronics The Power of the Exponential The Evolution of Infrastructure Elements Software Powers Media Workflows Networking Capability and Performance Infrastructure Rides the Exponential The Analog and Digital S-Curves The COTS/IP S-Curve The SDMI S-Curve The Public Cloud S-Curve Contemporaneous S-Curves Final Words The Future Is Real The Future is Real Glossary of Terms Index

Reviews

This a 4-year college class and 10-year internship rolled into one! Mark Seigle, Industry Executive This is an absolute must-read and a necessary resource for any media executive, educator, or student wanting to have a comprehensive understanding of the myriad of descriptions, issues, and impacts on a variety of technical elements and management perspectives focusing on the workflow involved in the production, post-production, distribution, asset management, and archiving of media content. What Chris Lennon and Clyde Smith (two of the most knowledgeable experts in the world on this topic) have done here in their book is to put all of these pieces of the media workflow puzzle together in one place, providing a most intriguing assembly of topics and knowledge that covers this rapidly evolving terrain with tremendous insight and clarity. Dr. Corey P. Carbonara, Professor, Department of Film and Digital Media, Baylor University Media Workflow is a complex and nuanced area. Chris Lennon and Clyde Smith have compiled a deep look at the component parts of this area and give the reader tremendous context into how the pieces fit together with brilliant business context. Harold S. Geller, Executive Director, Ad-ID LLC. A great overview of workflows in the media industry. Gives a great foundation about how and why TV and film technologies got this point, how they operate, where they come together, and it also provides a good look at where the industry may be headed in the future. This is a great read for college students, people entering the media business, and for those people like me who are working in the entertainment business. Tom Kline, Sr. Director of Program Standards, a major US network Nothing else in this world compares to electronic media workflow. The machinery, tools, and processes are constantly evolving and the capabilities constantly increasing. This book follows the evolution from those simple signal flows to virtualization and abstraction. There are plenty of takeaways. Plenty of, 'so this is why we do it this way' moments. I think fortunately, for our own enjoyment of electronic media entertainment and education, we all fail to properly appreciate workflow as a result of overfamiliarity. At least for the time one is reading this book we can admire the elegance and enchanting mechanisms that step-after-step make up what we all, even us workflow wonks, take for granted. It's a good read. It makes you stop and think 'What if we did this differently?' The creative part of electronic media isn't just the content - this book captures that. Fred Baumgartner, Director NextGen TV Implementation, ONEMedia 3.0 / Sinclair Broadcasting A 'must read' for both experts and non-experts in both cinema and TV technology. Pierre Maillat, Canal Plus experts and non-experts in both cinema and TV technology - Pierre Maillat, Canal Plus


Endorsements This a 4-year college class and 10-year internship rolled into one! -Mark Seigle, Industry Executive This is an absolute must read and a necessary resource for any media executive, educator or student wanting to have a comprehensive understanding of the myriad of descriptions, issues and impacts on a variety of technical elements and management perspectives focusing on the workflow involved in the production, post-production, distribution, asset management and archiving of media content. What Chris Lennon and Clyde Smith (two of the most knowledgeable experts in the world on this topic) have done here in their book is to put all of these pieces of the media workflow puzzle together in one place, providing a most intriguing assembly of topics and knowledge that covers this rapidly evolving terrain with tremendous insight and clarity. -Dr. Corey P. Carbonara, Professor, Department of Film and Digital Media, Baylor University Media Workflow is a complex and nuanced area. Chris Lennon and Clyde Smith have compiled a deep look at the component parts of this area and give the reader tremendous context into how the pieces fit together with brilliant business context. - Harold S Geller, Executive Director, Ad-ID LLC. A great overview of workflows in the media industry. Gives a comprehensive, high-level overview of media processes from glass-to-glass . Chris and Clyde have done a great job of collecting and presenting material from many subject-matter experts in our industry. I would recommend this book for students, for Executives who are unfamiliar with media workflows, and for anyone who is looking for a big picture view of the media industry. -Brad Gilmer, Executive Director, AMWA This book provides an all-inclusive, great foundation about how and why TV and Film technologies got this point, how they operate, where they come together, and it also provides a good look to where the industry may be headed in the future. This is a great read for college students, people entering the media business and for those people like me who are working in the Entertainment Business. -Tom Kline, Sr. Director of Program Standards, a major U.S. network Nothing else in this world compares to electronic media workflow. The machinery, tools and processes are constantly evolving and the capabilities constantly increasing. This book follows the evolution from those simple signal flows to virtualization and abstraction. There are plenty of takeaways. Plenty of, so this is why we do it this way moments. I think fortunately, for our own enjoyment of electronic media entertainment and education, we all fail to properly appreciate workflow as a result of overfamiliarity. At least for the time one is reading this book we can admire the elegance and enchanting mechanisms that step-after-step make up what we all, even us workflow wonks, take for granted. It's a good read. It makes you stop and think What if we did this differently? The creative part of electronic media isn't just the content -- this book captures that - Fred Baumgartner, Director NextGen TV Implementation, ONEMedia 3.0 / Sinclair Broadcasting A must read for both experts and non-experts in both cinema and TV technology - Pierre Maillat, Canal Plus


Author Information

Chris Lennon is President and CEO of MediAnswers, a trusted advisor to the cream of the crop of media companies worldwide. He has over 30 years of experience in the media business, leading large projects on every continent except for Antarctica. He has held a variety of leadership positions in the Society of Motion Picture and Television Engineers (SMPTE), including Standards Director, Local Section Manager, Technology Committee Chair, and others. He is a SMPTE Fellow and recipient of SMPTE’s 2008 Citation. He is known as a thought leader, with a reputation built on not only working with the world’s leading media organizations, but his leadership of several leading-edge industry efforts in many diverse areas, like BXF, NABA/DPP Content Delivery Specs, PMCP, 3DTV, OBID Audience Measurement, Multilink SDI using CWDM, microservices in media, and many more. He also serves as Executive Director of the Open Services Alliance, a global industry organization focused on interoperability among microservice-oriented media systems. In his spare time, he is a championship winning race car driver, author, and high-performance driving coach, and runs Winding Road Adventures. For more details on MediAnswers, its clients, and Chris’s team, please visit www.medianswers.tv. For more details on the Open Services Alliance, please visit www.openservicesalliance.com.     Clyde Smith is a Retired Former Senior Vice President, Advanced Technology for FOX Network Engineering and Operations, where he supported Broadcast and Cable Networks operating groups in addressing their challenges with technologies, standards, and regulations. Previously, he was SVP of Global Broadcast Technology and Standards for Turner Broadcasting System, Inc. In this capacity, Smith was responsible for the strategic development and planning of new technology in addition to the operational transition of media from production to broadcast to air. Smith’s broad knowledge of operational and technical systems and hands-on experience developing processes for integrating operational facilities from the ground up were vital to the Turner Entertainment Group’s continuing expansion. Prior positions include SVP of Broadcast Engineering Research and Development at Turner and SVP & CTO at Speer Communications where he managed operations of one of the nation’s first all-digital facilities. He worked for 8 years in communications design and development engineering at the Kennedy Space Center where he supported 48 shuttle missions, three interplanetary probes, and numerous Department of Defense initiatives. Smith supported initiatives that were recognized by The Computer World Honors program with the 2005, 21st Century Achievement Award and an Emmy Award for Pioneering Efforts in the Development of Automated, Server-Based Closed Captioning Systems. Smith is a frequent speaker and honored guest at meetings for SMPTE, NAB, and SBE. He served 15 years as an SMPTE Governor; he also served as a Standards Chairman and Secretary/Treasurer of the SMPTE. He also was program chair for four SMPTE advance-imaging conferences. He has often presented and published research and technology papers that he has authored or co-authored in industry magazines and at industry conferences including CES, NAB, Hollywood Professional Alliance Tech Retreats, Storage Networking World, Storage Visions, VidTrans, IBC, SMPTE, SPIE, UFVA, and SBE. He is an SMPTE Fellow and recipient of the SMPTE Progress Medal, SMPTE David Sarnoff Medal Award, and the SMPTE Outstanding Service Award as well as The Broadcasting and Cable Technology Leadership award and the Storage Visions’ Storage Industry Service Award. He is a recipient of the North American Broadcasters Association International Achievement Award and an Honorary Member of the International Association of Broadcast Manufacturers (IABM).

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