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OverviewThis book reconsiders audiovisual culture through a focus on human perception, with recourse to ideas derived from recent neuroscience. It proceeds from the assumption that rather than simply working on a straightforward cognitive level audiovisual culture also functions more fundamentally on a physiological level, directly exploiting precise aspects of human perception. Vision and hearing are unified in a merged signal in the brain through being processed in the same areas. This is illustrated by the startling ‘McGurk Effect’, whereby the perception of spoken sound is changed by its accompanying image, and counterpart effects which demonstrate that what we see is affected by different sounds accompanying sounds. This blending of sound and images into a whole has become a universal aspect of culture, not only evident in films and television but also in video games and short Internet clips. Indeed, this aesthetic formation has become the dominant of this period. The McGurk Universe attends to how audiovisual culture engages with and mediates between physiological and psychological levels. Full Product DetailsAuthor: K.J. DonnellyPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 1st ed. 2022 Weight: 0.432kg ISBN: 9783031186325ISBN 10: 303118632 Pages: 221 Publication Date: 02 January 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationK.J. Donnelly is Professor of Film and Film Music at the University of Southampton, UK, and author of The Shining (2017), Magical Musical Tour (2015), Occult Aesthetics (2013), British Film Music and Film Musicals (2007), The Spectre of Sound (2005), and Pop Music in British Cinema (2001). Tab Content 6Author Website:Countries AvailableAll regions |