Overview

China is a major agricultural nation. As one of its primary industries, agriculture is not only the foundation of the national economy, but also the primary provider of staple living materials for basic survival and development. Currently, a number of industries and enterprises are emerging around the 'Internet +' version of modern agriculture, covering planting, aquaculture, land transfer, poverty alleviation, rural e-commerce, and rural finance, and involving production, operation, management, and sales. Technologies such as the Internet, Big Data, and the Internet of Things have gradually penetrated all aspects of agriculture, sparking a major revolution in the sector. What kind of changes will occur in agriculture in the context of the Internet? What opportunities and challenges will it face? What are its current practices and development status, and what changes will be made in the future? In response to these questions, this book considers agriculture from the perspective of 'Internet +' actions. It deals with specific issues such as the essence of the 'Internet + modern agriculture, ' its emergence and development, its current status and practice, and future direction.

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9781487804497

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Zhou Yueshu is a professor and doctoral supervisor at the College of Finance, Nanjing Agricultural University. Her main fields of research in the past decade include SME financing, rural financial development, and agricultural supply chain finance. She has published more than 50 papers in top journals such as Issues in Agricultural Economy, Chinese Rural Economy, and China Rural Survey. Yu Ying: Vice President of Beijing Nongxin hulian Technology Group Co., Ltd., Director of the Research Institute of Nongxin. She used to work for DuPont, Jingdong Group, and National Agricultural Information Engineering Research Center. With a dual background of Internet and agriculture, she has more than ten years of experience in agricultural digitalization, strategic research and resource integration in the field of agricultural Internet. Her main publications include Internet + Agriculture: Agricultural Supply Side Reform Practice, China Internet Development Report, etc.

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