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9781835011447

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'By far the best management book I've read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition' -- Danielle de Jong * Managementboek * 'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science in a light-hearted manner that will appeal to a broad range of readers' -- Richard Shotton 'A delicious book, that seduces you with one enjoyable example after another. It is very relatable, but it also includes some real eye-openers' -- Jort Kelder

'By far the best management book I've read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition' -- Danielle de Jong * Managementboek * 'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers'. Richard Shotton, author of the bestseller The Choice Factory -- Richard Shotton 'A delicious book, that seduces you with one enjoyable example after another. It is very relatable, but it also includes some real eye-openers' -- Jort Kelder 'Crammed with interesting nuggets' Daily Mail

Author Information

Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet. Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.

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