Free Delivery Over $100
|
|
|||
|
||||
OverviewThe global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. Full Product DetailsAuthor: Jean-Paul Gaudillière , Ulrike ThomsPublisher: Taylor & Francis Ltd Imprint: Pickering & Chatto (Publishers) Ltd Volume: 22 Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.521kg ISBN: 9781848935594ISBN 10: 1848935595 Pages: 284 Publication Date: 01 March 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJean-Paul Gaudilliere is based at the Max Planck Institute for the History of Science. Publications include Living Properties: Making Knowledge and Controlling Ownership in the History of Biology, co-ed, (2009) and 'How Pharmaceuticals became Patentable: The Production and Appropriation of Drugs in the Twentieth Century', History and Technology (2008). Ulrike Thoms is a senior researcher at the Institute for the History of Medicine and Ethics in Medicine, Berlin. Among her many publications is a major study on the food in German hospitals and prisons, and recent articles include 'Consuming Bodies: The Commodification and Technification of Slenderness in the Twentieth Century', from Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century (2013). Tab Content 6Author Website:Countries AvailableAll regions |
||||
