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OverviewThe global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. Full Product DetailsAuthor: Jean-Paul GaudillièrePublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.439kg ISBN: 9781138630116ISBN 10: 113863011 Pages: 288 Publication Date: 07 February 2017 Audience: General/trade , College/higher education , General , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, IndexReviewsAuthor InformationJean-Paul Gaudilliere Tab Content 6Author Website:Countries AvailableAll regions |
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